Gamify Your Life – Up For the Challenge?

Lifestyle Gamification

(New to Gamification? Check out the Octalysis Framework that I am internationally known for.)

Gamify Your Life – Up For the Challenge?

The last year seems to have gone by pretty quickly. But now we have a fresh new start at a brand new year. Most people are inspired to set some type of New Year’s resolution. If you’ve been following our blog posts, you are probably quite familiar with the Core Drives of game players that make up the Octalysis framework.

These drives specify the chief sources of motivation that games should ideally cater to in order to be thoroughly immersive, fun and engaging. When used in a balanced fashion, these factors  motivate individuals to keeping playing and overcome setbacks.

Now, think about what it would be like to experience this type of momentum with your own personal development goals. Although most people have the best of intentions when setting their New Year’s resolution. However, it is a normal tendency for individuals to quit their New Year’s resolution within a few days, weeks or months.  But what if you not only  learn the lessons of what it takes to create truly fun experiences but also apply these principles to your very own life?  You might actually be one of the rare individuals persist with their resolutions to the end December, ready to successfully tackle an entirely new resolution for the next year! You will be the New Year’s resolution master!

My passion as a gamification consultant extends beyond best practices and principles in game design. Ultimately, I want to see this world become a more fun place. Imagine what it would be like to be so engaged with life, including work and school. We would get through the things we “have to do.” with less resistance and a greater sense of fulfillment and meaning. We would also be motivated to create new, exciting and beneficial solutions instead of just getting by through the “daily grind.”

Life is too short for most of our waking hours to be spent experiencing the feelings of drudgery and utter boredom.

I firmly believe that if we can empower ourselves to actually create more opportunities  for fun. And games can be one of our best teachers for doing this. Rather than depending heavily upon them as a source of enjoyment, we can choose to reframe our perspective and learn important lessons for creating our own sense of fun. Think of how powerful it would be to actually harness  your inner resources and transform life’s seemingly mundane situations into truly engaging quests and challenges? We wouldn’t have to feel so bogged down by feelings of resistance, frustration and aversion which sabotage our ability to truly enjoy our lives.

Imagine what it would be like to realize at the deepest level of our being that we are the heroes of our own stories, not someone else’s. And as we align ourselves with this perspective, we can better position ourselves to look deeper past the surface of our existence to see and create opportunities for living each and every moment to it’s fullest.

Beyond learning the Octalysis Framework

Up until now, you may have been eager to learn more about Octalysis and how it can be applied to design better games. But in light of this upcoming new year,  I want you to consider a new challenge of using this framework within the context of your own life. Whether you are interested in advancing your career, succeeding at your own business, becoming more fit, saving money, improving your personal relationships, learning developing greater confidence or cultivating a new hobby, all these endeavors will require consistent action and dedication. And if game principles can motivate effortless perseverance, why not apply these concepts to everyday situations where you can benefit from this mindset?

Most people consider their New Year’s resolution over and done with as soon as they make a mistake or miss one day of not doing what they are supposed to. But this is where I’d like you to redefine what it means to keep a resolution. If you falter with your consistency, just forgive yourself get back on track and don’t quit. The rewards in the end will be worth it.

Now keep in mind that the eight Core Drives of Octalysis specify human motives within a game context. And if you are to see your life as an adventurous game, it would be valuable to see how this framework can apply to personal progress and development. Therefore, Octalysis can be a helpful reference to re-imagine the achievement of your goals and keep you motivated as you would with your favorite game.

Core Drive 1: Epic Meaning and Calling

If you aim for nothing, you will hit it every time”- Zig Ziglar

Think of your life as being your playing field. Without an ultimate inspiring vision for your grand purpose or smaller goals, it can seem like you are just going through the motions of what you are supposed to be doing. Your daily actions are just reduced to completing a bunch of tasks simply to get by and stay clear of problems.

Your Epic Meaning and Calling starts with a meaningful vision. As the hero of your life’s journey, you are strong enough, capable enough, smart enough and creative enough to rise above circumstances you are not happy with and create new ones. Sure there are challenges and obstacles. But you can use your inner resources to overcome them. Being rooted in a strong sense of purpose and meaning can help you see things in a whole new light and fuel the motivation that you need.

If you have not thought about defining your Epic Meaning and Calling, here are some questions to think about:

  1. What do you feel deep down is your life’s purpose?

  2. What principles do you stand by?

  3. What would you ideally like to do to make a positive impact in this world?

  4. What are you uniquely good at?

If you simply want to lose weight and become more fit or achieve a more simplistic goal for the last year, your Epic Meaning and Calling doesn’t have to be some deep profound answer. It can simply be a vision of how you would enjoy the experience of reaching your goal.

However you choose to define this Core Drive in your life, what’s important is that it truly evokes a lasting and genuine feeling of inspiration within you.

Core Drive 2: Development and Accomplishment

More often than not, it is the case that your grand vision will require that you achieve smaller steps, reach certain milestones and master a set of skills along the way. And of course, this will require consistency and discipline which may seem difficult, challenging or daunting. But if games can bring out these qualities in people, why not use gamification concepts to cultivate the momentum you need.

Create a written plan that specifies what actions you need to take. Go a step forward and break down these steps into clear tasks and actions that you will need to accomplish on a day to day basis. These can even include learning goals and questions that you need to find the answers to.

Choose to see your achievement strategy as fun. And remember that every task that you complete is like a stepping stone or a jigsaw puzzle piece that contributes to your overarching vision. Therefore make it a point to celebrate your small accomplishments as you achieve the items on your lists. And even if you happen to miss days or certain objectives, simply learn from these incidents, resolve to do better and keep working on your objectives.

Core Drive 3: Empowerment of Creativity and Feedback

No matter what you’ve set out to accomplish, you will undoubtedly need to solve problems and come up with new and novel solutions. Using your creativity to actually create new possibilities for your own life can be exhilarating if you choose this to be the case.

Even the process of reframing old, seemingly boring or even adverse situations into new opportunities for growth will require creativity and outside the box thinking.

As you exercise your creativity to reach milestones, you may not only feel internally rewarded, but also you might garner positive feedback and recognition from others and have new doors open for you along the way.

Core Drive 4: Ownership and Possession

Naturally, you expect to earn tangible results from your endeavors  that you can actually possess or accumulate. In real life, this commonly takes the form of financial rewards which often translates to material acquisitions like:

  • a new car

  • a dream home

  • nice clothes

  • bigger savings

  • an overall higher standard of living

The drive towards Ownership and Possession may also involve pursuing credentials such as a degree, diploma or certification.

Also, think about how well known entertainment professionals will vie for an Oscar or a Grammy. Athletes will compete for medals at the Olympics and so forth. I’m sure you get the picture.

Whatever you choose for your New Year’s resolution and self development, personal and professional goals, determine what tangible rewards you would like to own or possess. And think of this and other rewards to motivate you along the way to your ultimate vision.

Core Drive 5: Social Influence and Relatedness

Rather than achieving successes and wins in a silo, most people find it more gratifying to have their efforts recognized by others.

There are a number of different ways this can be realized. A person could decide to enter a contest or competition. If they are primarily motivated by altruistic objectives, they may choose to become very active in a charity and impact as many lives as they can. This would naturally generate a considerable amount of positive attention, not to mention appreciation from other people. Joining a Meet Up or other type of support group would be another way to connect to others while striving towards a personally cherished vision.

Also with today’s social media tools like Facebook, You Tube and Twitter, attaining Influence and strengthening one’s relationship to others is within everyone’s reach if they are dedicated to creating new content and sharing on a regular basis.

Core Drive 6: Scarcity and Impatience

The Core Drive of Scarcity and Impatience is about the motivation to pursue what you can’t immediately have. For example, you may want to live an affluent, stylish lifestyle. Or you may want to own a item made by a luxury brand that is known for catering to the rich and famous.

Even if you are not the type of person who is particularly motivated by materialistic pursuits, think of what you might ideally want, but is not within easy grasp at the moment. Challenge yourself to aspire towards what seems to be an unattainable dream. The experience of actually reaching what seemed to be nearly impossible will be a victory that is all the more gratifying.

Core Drive 7: Unpredictability and Curiosity

Achieving anything worthwhile requires that you move out of your comfort zone.  For some people, this can feel scary. But this is a matter of perception and a matter of choice. Each person can choose to look upon their new journey with a sense of adventure. It’s all a matter of attitude and perception. The unpredictability of it all can be viewed through an open minded attitude of curiosity and a willingness to explore rather than through the lens of fear or aversion.

And with this perspective taking unchartered steps in new directions doesn’t have to feel risky, frightening. Nor does it have to feel like you are adding more tasks & obligations to your busy life.  Rather, moving beyond your comfort zone can feel like an experiment or an opportunity to expand your horizons and venture beyond familiar boundaries.

Core Drive 8: Loss and Avoidance

When creating change in your life, it is usually best to start off with a reasonable degree of moderation. For obvious reasons, you probably would not want to spend excessive amounts of time and financial resources in trying to leap into the life and career of your dreams.

As an example, if you are considering the idea of one day leaving your day job to become a successful entrepreneur, it is recommended that you have at least up to about two or three years worth of savings to support your basic living expenses. It will take some time to establish the right foundations for your business before you can reap the benefits of a desired stream of revenue. Therefore, it is best to probably stay at your job until you’ve made enough to support yourself during the very initial stages of your business.

Perhaps you don’t want to start your own company. But in the last year, you may decide to implement Core Drive 8 into your life to avoid loss by simply saving more and spending less. Therefore your personal challenge might involve finding new strategies for enjoying your life or getting the important things done while reducing spending.

Although I’ve developed my career as a gamification professional, some people might find it surprising that I don’t promote the gaming culture.

Yes, I support excellence in game design. But I regard this as secondary to what I consider my  my Epic Meaning and Calling, if you will.  My fondest desire is to contribute to a world that  helps people  become so engaged with their real lives that they don’t have time to immerse  themselves games. What a wonderful place this would be for everyone when we are finally able to appreciate our lives to the fullest extent and all the opportunities we have for creating new experiences of  enjoyment and adventure with what is already in front of us and around us!

I hope all of you take these considerations to heart and have a most  fun filled and fabulous new year!

How Waze built its Craze through Gamification

Logo for Waze

Waze is Gamified Driving

Waze is an immensely popular GPS app that is changing how we navigate traffic through crowdsourcing real-time traffic and road info.

Receiving an average five star rating by thousands of people, its fans have taken the mundane experience of driving and turned it into an enjoyably immersive adventure with a rewarding social experience.

Let’s take a deeper look into how Waze accomplishes this by applying an Octalysis analysis to its design and mechanics:

Continue reading How Waze built its Craze through Gamification

5 Great Serious Game Platforms For Corporations

Morf Media Serious Game Platform DesignCourtesy of Morf Media

Many of you probably love to play games for recreation and entertainment. But as I have mentioned in my other posts, they can also be used to enhance and enrich educational experiences. These are called serious games.

The combination of learning and fun is a potent force in today’s corporate world. To generate innovation and maintain competitive edge, organizations need to align themselves with market changes, both domestically and globally. As far as processes are concerned, this means that employees must adapt by continuously learning new skills and sharpening their abilities to solve problems- just doing the job in the same routine fashion doesn’t lead to the same growth.

Traditional ways of teaching often mirror conventional classrooms. These include lectures with whiteboards, hand outs in the form of quizzes and surveys and instructional videos. Most people passively react to such formats. Participants may remember terms and information and they may be able to pass certain tests but this can offer a false sense of comfort as their ability to apply their new knowledge to actual, real-life problems remains untested.

Besides training team members, there is also the challenge of educating and training clients. Clients often need to have a deep level understanding of how a particular product works. If there are enormous technical complexities, the information can be particularly daunting and frustrating- not very good for maintaining a happy customer base.

And in addition to employees and clients, corporate decision-makers also need to maintain regular learning initiatives to understand the perspectives and preferences of their clients. And with these insights, they must continuously make decisions to develop their products so that they are relevant to the needs of their customers.

All these objectives require effective learning where information is quickly assimilated in order to be applied for the best possible results.  Very little time can be afforded to make transitions from conceptual knowledge to astute action. This is where the power of games can make a huge difference.

Here are five companies (in no ranking order) who are dedicated to developing software and platforms that optimize learning experiences through game mechanics.

Continue reading 5 Great Serious Game Platforms For Corporations

Can Playing Video Games Increase Your Intelligence?

From the perspective of a conventional grown up, video games may be fun but they are a waste of time. They cause young men and women to sit on the couch for hours on end staring at a screen, completely immersed in another world devoid of all useful (i.e. productive) benefit. Players become addicted to these games while slovenly sliding into obesity, overall laziness, and unproductive lifestyles. They might even become aggressive and antisocial. Gasp!

However, if you have been following this blog, you are probably well aware by now that there are many examples where games are being used for good and healthy purposes. Other game designers have noticed this as well: brain games for the elderly may indeed have many benefits. In general, for every negative in life, there is usually a positive, a silver lining so to speak. It may not be immediately obvious but if you dig around a bit and look at it from a different perspective, the benefits can usually be found.

Although video games are a form of self indulgence, they often provide unique and engaging environments that train players to think fast and resourcefully. With the right design and mechanics, they can facilitate learning and tap into diverse levels of cognitive thinking and problem-solving in ways that are not as easy to achieve with books and other forms of media. Research has recently come out investigating the positive potential of video games to better harness our cognitive capabilities to shape the brain in new and powerful ways.

Exploring New Ways to Harness Video Games

Last year, Nature published an article by two researchers, Daphne Bavelier of the University of Rochester and Richard Davidson of the University of Wisconsin-Madison, who were exploring new possibilities within game development to improve mental functioning, learning and to even strengthen emotional intelligence.

Their work was welcomed with open arms- Bavelier and Davidson even led a meeting at the White House attended by entertainment media experts and neuroscientists to discuss applications in interactive technology to better understand brain functioning and to enhance the overall well being of individuals, young and old alike.

Within the Nature article, they implored game designers and neuroscientists to develop new types of games that would improve overall psychological health. They specifically were keen to focus on these areas:

  • Behavior
  • Lowered anxiety
  • Heightened attention
  • Empathy

While game enthusiasts and proponents of gamification believe in the power of well designed applications to do extraordinary things (e.g. enhance enterprise efficiency and creative learning for kids; garner tangible support for charity causes; and even help rescue teams with natural disaster rescue efforts), it is exciting to see that the scientific research community is also embracing the idea of redefining society’s negative perceptions of games by advancing innovative design. In doing so, they are coming up with some interesting results on the ability of games to increase intelligence (within specific areas). Here are a few examples:

Continue reading Can Playing Video Games Increase Your Intelligence?

How Nightmare: Malaria Saves Lives through Social Gamification


Most people are aware that malaria is a deadly disease caused by mosquitoes. But what is not common knowledge is that nearly half the world’s population is at risk for contracting the disease. Every year, over a million individuals die from it and seventy percent of these fatalities are children. What may also surprise you is that malaria vaccines don’t yet exist. However, the tragic deaths associated with this disease can be simply prevented by sleeping under a $3 mosquito net!

Malaria is prevalent in areas that are warm and damp. These conditions are ideal for mosquitoes to thrive and are found in places around the world- specifically Sub Saharan Africa, India and southern Asia. Malaria is considered to be a minimal threat in North America (case in point: mosquito nets are sold by chains like Cost Plus World Market as bedroom decorations rather than for protection).

Simply lecturing about the facts and statistics of malaria may not be enough to garner effective action but vivid and immersive experiences may change how we understand and take action on this epidemic.

As an example of social gamification at work, the Emmy Award winning animation studio, PsyOp partnered with Against Malaria Foundation to develop a free mobile app called Nightmare: Malaria to spread awareness on this issue and raise funds for life saving mosquito nets.

Released this past December, Psyop is banking on their game to generate enough enthusiasm to secure millions of nets for at-risk individuals across the globe. And with enough participation, it may succeed at lowering the death toll significantly by the end of 2014 and beyond. Here’s how they’ve designed the game to be both engaging and informative:

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Musings On The Flappy Bird Craze: An Octalysis Perspective

Who amongst you has not heard of Nyan (Pop Tart) Cat, Grumpy Cat, or Angry Birds? It seems almost inconceivable to think that anyone would raise their hand. Names such as these are ubiquitous in our culture. Despite their wide-reaching influence, they are not the product of some creative genius but are rather characterized by ridiculous simplicity. And because of that, they have people hooked.

Arguably, Flappy Bird is the latest sensation to attain massive viral phenomena. According to its creator, Dong Nguyen, “I didn’t use any promotion methods. All accounts on Twitter, Facebook and Instagram about Flappy Bird are not mine. The popularity could be my luck.”

Earlier this month, the game surpassed 50 million downloads and generated over 47,000 reviews within the App Store. Although it is free, the app generates over $50,000 a day from ad revenue.

But ironically, the overwhelming popularity of Flappy Bird resulted in its demise.

Continue reading Musings On The Flappy Bird Craze: An Octalysis Perspective

Review: Gamification Revolution by Gabe Zichermann and Joselin Linder

Gamification Revolution: How Leaders Leverage Game Mechanics To Crush the Competition by Gabe Zichermann and Joselin Linder helps explain how games are changing the world of business.

When it comes to playing games, most people think of video console games or tablet/phone apps that help distract the player from the drudgery of work. But the gaming field also includes sports, card games, and board games and the old paradigm that games only serve as fun and recreation is radically changing. In Gamification Revolution, we explore this shift in culture and see how business leaders are now using games to their advantage.

The authors start us off by presenting a quote by Theodore Roosevelt that captures the old paradigm, “When you play, play hard: when you work, don’t play at all.” This has been the conventional attitude that has defined what it means to have a sound work ethic.

As games evolved and entered the corporate arena, the lines between work and play are increasingly becoming blurred. The emergence of technology, greater market competition and the need for organizations to grow and adapt has created the need for better mechanisms to accelerate learning and performance within companies. At the same time, these factors have also required that organization’s relate with their customers more consistently and authentically in order to gain quality insight on developing winning products and services. Games now serve as an “invaluable change agent” for corporations to meet these demands.


Gabe Zichermann on the Gamification Revolution (GSummit SF 2013)

The book cites a few interesting stats which illustrate the phenomenon of gamification as an actual revolution.

Continue reading Review: Gamification Revolution by Gabe Zichermann and Joselin Linder