The 3rd Experience Phase of Gamification: Scaffolding
Earlier I have covered the first 2 experience phases of player’s journey: Discovery, and Onboarding. Scaffolding is the 3rd experience phase of a Player’s Journey.
Scaffolding starts once a player has learned the basic tools and rules to play the game and has achieved the “First Major Win-State.”
This phase is a bit difficult to cover in one writing because it’s the regular journey and activity that the user engages in, and anything goes during this stage based on what your product or service actually is. I’ve written a fairly long post here about this phase but it will be very core to my gamification concepts so for those who are learning about Octalysis and hope to design something engaging, you should read through it.
Scaffolding: the Regular Journey
Regarding the scaffolding phase, one thing to note is that more often than not, it requires the exact same (or very similar) actions on a regular/daily basis, and the Gamification designer must answer the question, “why would my users come back over and over again for the same actions?”
Rewards, Intrinsic and Extrinsic Motivation
This is where people think about Rewards.
Rewards are great because they continuously motivate people towards a goal, even if it means repetitive activity.
However, it is a bit too focused on extrinsic motivation instead of intrinsic motivation.
Therefore, there are different types of rewards to engage more core drives beyond the reward itself.
In an earlier post, I have defined 6 Contextual Types of Rewards, including Fixed-action rewards, Random rewards, Rolling rewards, and more.
Keep note that usually extrinsic rewards are better at attracting people to participate in the first place (Discovery and Onboarding), but towards the Scaffolding and EndGame, you want to transition to intrinsic motivation as much as possible.
Let’s explore the Scaffolding Phase within the 8 core drives of Octalysis.