Yu-kai Chou comments on 1st Trump-Clinton Presidential Debate (Abridged)

Persuasive Strategies in the Donald Trump vs Hillary Clinton Presidential Debate

In this abridged version of my live commenting towards the 1st Debate between Trump and Clinton, I analyze some of their persuasive strategies and how they could potentially do better.

Continue reading Yu-kai Chou comments on 1st Trump-Clinton Presidential Debate (Abridged)

Clinton Trump Presidential Debate: Yu-kai Chou views and comments on Persuasive Tactics

Clinton Trump Presidential Debate: Yu-kai Chou views and comments on Persuasive Tactics

As some of you know, I JUST became a United States Citizens after living in the US for 16 years. I generally don’t participate much in politics because I like to focus on things I can change more – the rest are just the landscape challenges that I need to overcome.

However, I thought it would be very interesting to watch the debate to understand how the process goes, but more importantly share with my audience in case there are valuable lessons in persuasion and crowd influence in it.

Check it out!

What E3 2016 Told Us About Where Games Are Headed

(This post is written by guest blogger Cassie. Cassie is a technology writer at Secure Thoughts who enjoys all things technology and gaming related. She loves seeing how shifts in technology and culture affect the gaming industry.)

E3 2016 has now passed us by and we can take a closer look at exactly what happened. While The Legend of Zelda: Breath of the Wild might have attracted the most attention, there were also several budding trends that gave the gaming enthusiasts a taste of what is to come in the near future.

More Diversity in Gaming

One very positive movement in gaming is that minorities are playing more key roles developing video games as well as being within them.

Many women took center stage at many E3 panels such as Electronic Art’s Jade Raymond and Microsoft’s Shannon Loftis. These women aren’t new to the scene, either. Raymond formerly worked as a producer at Ubisoft and created Assassin’s Creed. Loftis has worked in the gaming department of Microsoft for over 20 years, having started as a producer to climb up to General Manager in 2014. That being said, there still were hardly any people of color speaking in front of crowds besides comedian and actress Aisha Tyler during Ubisoft’s presentation. It’s clear the gaming industry still has a long way to go, but this E3 showed some positive changes.

In terms of diversity in games themselves, there was also some progress. Three AAA games – Watch Dogs 2, Mafia III and FIFA 17 – all featured African-American men in leading roles. Microsoft highlighted female characters within games such as ReCore and Horzion: Zero Dawn while Fullbright introduced an Indian-American female lead in their upcoming game Tacoma.

Virtual Reality is Not Just a Gimmick

Considering the buzz surrounding virtual reality and the releases of the highly anticipated Oculus Rift and HTC Vive, VR has captured everyone’s imagination. It’s no surprise that many developers featured an upcoming VR game. Sony itself announced the release of their own VR headset on October 13, 2016 as well as over 100 games. Some of the top games include Resident Evil 7 Biohazard, Star Wars Battlefront X-Wing VR Mission and Final Fantasy VR Experience.

Unfortunately, there’s currently a lot of fragmentation regarding the VR hardware. The cost of entry to the market might end up being too expensive for most gamers. The headsets themselves cost quite a bit of money ranging from $399 for the PlayStation VR to $799 for the HTC Vive. The headset isn’t the only cost, however, as PC gamers will need a powerful rig to play anything at an acceptable level of quality. As for the PlayStation VR, it requires a PS4 to use.

Despite this, the future of VR seems bright as consumers and studios alike are starting to pay more attention to it. While the market is still in a more experimental phase, the growing trend seems to be pointing to VR as a solid gaming market in the near future.

E-Sports Will Continue to Grow

Ten years ago the idea of playing video games professionally was a pipe dream for many gaming enthusiasts. Today, it has taken game industry professionals by surprise with its meteoric rise and now attracts large sponsorships from companies like Geico and Nissan. What started in South Korea grew to an international craze with the introduction of streaming services such as Twitch and Hitbox. ESPN further legitimized professional video gaming by airing competitions on ESPN3 live.

As the demand grows into a more recognized sport, advertisers and sponsors are now willing to put more money into marketing. This trend has led many publishers and developers to focus on competitive gaming. For example, Bethesda rolled out a new first-person shooter titled Quake Champions, which is an online arena style game based on their popular Quake series. Microsoft plans on releasing a feature on Xbox Live to manage tournaments of all sizes.

It’s possible that as the sport grows it will be harder for people to join teams and rise to the top. That being said, it’s still possible for regular gamers to join local competitions and tournaments. Increasing your skill at a game to a competitive requires a lot more practice than some would think.

The world of gaming continues to change and evolve with new technology. The demands of gamers change with the times, and so studios and publishers must adapt. What important trends did you notice at E3 2016? Is there anything else you noticed about the convention? Tell us in the comments below.

5 Reasons why Gary Vaynerchuk has an “Addictive” Brand

Gary Vaynerchuck Gamification

Guest Post on Gary Vaynerchuk’s Engagement Design

Are you following Gary on Facebook or Snapchat? Are you watching the #askgaryvee show or Dailyvee? Getting increasingly popular with entrepreneurs, Gary has found a winning formula to hook us to his content. It goes beyond simply being ‘good content’. What makes his stuff so addictive?

In this article, we analyze the emotions and feelings Gary triggers with his readers through Yu-kai Chou’s cognitive framework Octalysis. The framework identifies several factors with potential to drive engagement (called Core Drives) that can be applied across industries.

So, what makes Gary’s content so addictive?

Continue reading 5 Reasons why Gary Vaynerchuk has an “Addictive” Brand

Hotel Loyalty Gamification Case Study: LuckyDiem

Hotel Gamification

Gamification of the Retail and Hospitality Industry

When I’m not under confidentiality agreements, I love promoting my clients and the work they are doing. Some of my clients work in marketing and hustle to implement good gamification design to significantly improve key marketing metrics for a variety of businesses.

One example is the New York Based company LuckyDiem. LuckyDiem takes brand promotion marketing to a whole new level by utilizing Unpredictability and Curiosity in concert with other Core Drives.

Using a series of game devices such as slots, trivia questions, and wheels of fortune, LuckyDiem’s mobile platform allows any brand to engage their customers and turn their target market into loyal evangelists.

Sound like a marketing cliché? The numbers below tell a compelling story.

Continue reading Hotel Loyalty Gamification Case Study: LuckyDiem