In this post, we continue our study of powerful Game Loops, which are activity loops improved by the addition of one or more Boosters.
These Boosters transform an experience into a Game Loop through the addition of Core Drive 3: Empowerment of Creativity & Feedback, arguably the most important Core Drive for a player’s meaningful experience.
The Bandwagon Streak (and Extension) is the first example Yu-kai covers in this episode.
The second example is the Daily Tipper.
The key in both is that because of the Boosters, the experience does not end for the user. There are always additional actions the player can take. More strategy to consider!
Yu-kai’s team at The Octalysis Group, which has worked with the likes of Lego and Volkswagen to create meaningful experiences for their customers, has learned from him about how to create Game Loops. Now you can too!
Yu-kai built his career based off of a deep understanding of how games work. How they work from the design side. How they work for the players. How they work for the companies that publish them.
This deep understanding needed synthesis.
Which is part of the reason Yu-kai developed the Octalysis framework. He wanted a way to not only better describe games and game-like experiences, but also to be able to tweak or even redesign them. Perhaps from scratch.
That is one of the great features of the Octalysis framework. Where other models are more difficult to make practical, the Octalysis framework is almost immediately practical from almost any stage of project or experience design, whether pre-design, pre-launch, or post-launch.
The email inbox is an entire list or group of mystery boxes within the larger mystery box. I like to call this the Meta Mystery Box (Or, if you like, the Epic Mystery Box.)
The Meta Mystery Box is so powerful that I’m predicting the email inbox will survive for a long, long, time.
Other Core Drives in the Inbox
Core Drive 8: Loss and Avoidance: Changing your email address, losing contacts, and the hassle of merging to other email clients all make us tend to stay with whatever client you have.
Loss and Avoidance also plays into not wanting to miss important news from your boss or friends.
This plays at the micro level. When you consider pressing that tiny unsubscribe button after the fourteenth email this month from a once-useful-but-now annoying spammer, you still wonder if you might miss out on something useful from the sender in the future.
This, by the way, is anticipatory regret. It is real, and that is probably for the next post.
Let me know if you visited the Meta Mystery Box today and why you did! No harm if you did, just curious to know why you tapped the icon or opened a new tab. For more advanced game techniques and discussions applied to real projects, join the vibrant community of learners at Octalysis Prime.
In Octalysis Prime, we often get member questions during our weekly Town Halls. While we can’t share all member-discovered insights, here is an important introductory concept to understanding the Core Drives…the Anti Core Drives. For more on Anti Core Drives, read this article or this one about Loss & Avoidance specifically related to building ecosystems.
Student: Can anyone share examples of anti-core drives? I read they cause the player to not complete the Desired Action but I still don’t quite understand…
Yu-kai Chou: Yes! That’s what these Town Hall meetings are about!
Post written by Erik van Mechelen, inspired by Yu-kai Chou’s Octalysis framework.
Decluttering your life isn’t easy, but it doesn’t have to be so hard. The power of applying Octalysis to your lifestyle improvements will be showcased today by example of digital decluttering. This article is as a complement to the previous series on lifestyle gamification.
Unless you are comfortable with creative chaos (I occasionally am), you probably could benefit from a small or large digital declutter.
This post is by Ali Shadle. Product Friction is any obstacle that prevents a user from getting real, tangible value from a product. Learn the secrets to building the path of least resistance from popular web applications!
Understanding where products make me feel uncomfortable
Ali Shadle has created a way to teardown the user experience and offer solutions. Using a human-focused design mindset, Ali reacted and created actionable solutions to Laurel and Wolf’s homepage, funnel, and checkout.