Why Social Podcast Players Are Next: True Discovery in Overcast and Tung

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This article was written by Contributing Writer Erik van Mechelen with input from Yu-kai Chou and Jun Loayza.

Have you noticed yourself listening to more podcasts lately? Compared to five years ago, I definitely listen to more audio content.

It’s easy to understand why. With improvements in the production and consumption infrastructure, more and more quality podcasts are being created.

There are also more ways to listen and access to better curations.

In this article, I’m taking a close look at how and where I listen to audio content, of any kind. Then, I’ll transition into a side-by-side analysis of two podcast-focused apps on my iPhone’s home screen: Overcast and Tung. I want to understand if they will help me discover podcasts I wouldn’t have otherwise discovered through friend or family or coworker recommendations.

As always, I’ll use the 8 Core Drives of Octalysis in my breakdown.

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Trello vs Pivotal Tracker: How Potential Use Cases Attracts Users

This article was written by Contributing Writer Erik van Mechelen with input from Jun Loayza and Yu-kai Chou. 

A Wide versus Narrow Lens

Talk to anyone you know who uses a non-phone camera. She’ll likely talk about what she’s trying to accomplish first, then explain the type of camera, the lens, and other features helping her accomplish the goal.

The camera metaphor was useful in examining my own use of Trello and Pivotal Tracker. (A broader metaphor could be the decision between using Instagram and Snapchat to share a story with friends and customers.)

Pivotal Tracker can be used for anything–I use it to track progress on my novel writing–but Trello is arguably better for a wider set of use cases and has more users (over 16 million). In this post, we’ll discover why I chose Pivotal Tracker over Trello to push myself to novel completion.

As always, I’ll use the Core Drives of Octalysis throughout the analysis. Both Trello and Pivotal Tracker do well in Core Drive 2: Development & Accomplishment and Core Drive 3: Empowerment of Creativity & Feedback.

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27 Game Techniques Pokemon Go Used to Capture the World

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This article is written by Contributing Writer Erik van Mechelen with support from Yu-kai Chou. 

27 Game Techniques Based on the 8 Core Drives of Octalysis

Even if you think you know why you’re playing Pokemon Go, I’ll bet you’ll find more reasons in this article. Let’s face it, we don’t always know why we do things. So let’s have some fun and explore why we’re playing this seemingly great new game! (And touch on some obstacles Pokemon Go will have to overcome to keep our attention for the long-term.)

We’ll start with our baseline motivations, think about player types, and finish with a list of game techniques playing into those motivations. Let’s goooo!

For this post, I donned my Magikarp t-shirt bought at C2E2 in Chicago and trekked around Minneapolis, MN nearby the repurposed flour mill I live in. (The t-shirt reads: “Pool Rules: No Splashing”)

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Gamification Analysis of Audible: Octalysis Level II

In my last post, I commentated on why Scribd survived while Oyster was shut down.

This week, I’ll examine a Scribd competitor: Audible.

I’ll be sharing my experience with the audiobook subscription through the lens of Octalysis Level II, highlighting important gamification techniques and the 8 Core Drives of motivation at each of the Discovery, Onboarding, Scaffolding, and Endgame phases to get me to take Desired Actions.

I first used Audible to download Gary Vaynerchuk’s latest business book: #AskGaryVee.

As always, let’s use the following 8 Core Drives of Octalysis:

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Scribd vs Oyster Octalysis Analysis: Why Scribd Survived

Unlimited reading sounds nice, doesn’t it? It sure did to me, too. I started using two subscription-based services in 2015, Oyster and Scribd.

By September 2015, Oyster was shut down. But in July 2016, Scribd seems alive and well.

Why did Oyster shut down? How did Scribd survive? Let’s use Yu-kai Chou’s 8 Core Drives of Octalysis to pit these e-book reading subscription services side-by-side.

As we dive in, let’s keep in mind the following context:

  • Oyster and Scribd were both probably aware their business models were unsustainable from the outset. They would need to attract users and then convert those users to a slightly different value proposition.
  • The marketplace for reading and publishing and the character of subscription-based e-book services is very new in the online space (but subscription publishing is very old otherwise).
  • Kindle Unlimited is somewhat immune from this scrutiny since it is one of many Amazon companies, and, in the reading industry, it works well alongside Audible, Amazon’s Kindle marketplace, and Goodreads.

As always, let’s use the following 8 Core Drives of Octalysis:

Continue reading Scribd vs Oyster Octalysis Analysis: Why Scribd Survived