The Octalysis Group loves putting design challenges to our larger gamification community because we know a movement is growing around Human-Focused Design and we want to tap into the potential of many designers and thinkers in this community. After the success of the Food Heroes Octalysis Design Challenge, there will surely be more design challenges on the near horizon.
The design challenge was arguably the hardest The Octalysis Group has designed yet. Entrants were required to show demonstration of Octalysis Gamification as well as submit a Strategy Dashboard, Octalysis Ideation/Brainstorming, and visual deliverables such as Concept Wireframes/Storyboarding.
Because of the difficulty, several significant prizes were also up for grabs, including exposure on Octalysis Prime (immortalized design), a Level 2 Octalysis Gamification Certificate, and the potential to interview with The Octalysis Group.
Mayur Kapur was drawn to the challenge after being a fan of Yu-kai Chou’s work for several years. He saw the past work The Octalysis Group did with Food Heroes and JUCCCE and also saw the promise in future work with the Food Heroes program in China. The Food Heroes mission is both about sustainability and making the planet a better place, but also in creating agents for that change in the children we are raising today. And it all starts with the food they eat, and the food their parents eat. The idea is simple but powerful, educating children to take responsibility for what they eat and also for their bodies and health will make the world a better place in the present and in the future.
Mayur learned from previous entries to the Habitica Design Challenge (see Ivan Milev’s Habitica Design Challenge submission) as well as the SuperBetter Design Challenge to ensure his design proposal fit the needs and quality required by The Octalysis Group but also by the Food Heroes team. The Food Heroes team provided several informational interviews to give background on their extensive goals, including specific obstacles to overcome. After all, the winner of the challenge would be able to contribute to the Food Heroes continuing goals of implementing 1) Teacher training to millions of teachers; 2) A 12-month subscription box with food education elements.
The potential impact of such a design challenge was also something Mayur was eager to contribute to, and his expression of this desire was a great start to the interview call with the Food Heroes team. Mayur clearly wanted to win the challenge, and had passionate responses to all questions which showed the depth of his 30+ slide presentation and design but also the detailed and methodical nature of his thought process.
Here is Mayur’s submission.
The Octalysis community was not short on great proposals. The other finalists, Simón Duque and Ulric Kenji Kurashige submitted excellent proposals, making it a tough decision.
But Mayur stood out. And it is a pleasure to announce him the Winner of The Octalysis Group’s Food Heroes Design Challenge with Food Heroes and JUCCCE!
So you don’t miss future design challenges, join Octalysis Prime to be the first to know about our next challenge!
Thank you to all participants! And see you next time for another exciting challenge and a chance to showcase your Octalysis Gamification knowledge to the world!
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