Case Study: how I helped DreamsCloud dominate the dream world It’s rare that I get permission to share the work I do and the ROI Octalysis helps to generate with clients, so when I get the opportunity to share the results of my work, I quickly jump on it. These days I’ve been working with … Continue reading Octalysis Case Study: From 4K to 2 Million monthly visitors with DreamsCloud
“Ingress is an acceptable lifestyle choice” – @Hosette, R1 How Ingress uses gamification and the 8 Core Drives of Octalysis to engage users (Below is a guest post by Anne Miles. Email yukai[at]yukaichou[dot]com if you have would like to guest post about gamification/Octalysis/Behavioral Design) For the past three years I’ve been immersed in a global … Continue reading [Octalysis Guest Post] The Alchemy of Ingress
Left Brain vs Right Brain Core Drives, and how they related to Extrinsic vs Intrinsic Motivation There is a lot of literature out there on Extrinsic vs Intrinsic Motivation. Most people talk about how Intrinsic Motivation is better, but is that always the case? And even so, how to design for more intrinsic motivation? In … Continue reading Collection of all Intrinsic vs Extrinsic Motivation Blog Posts
How behavioral economics has turned online brands into emotionally rewarding user experiences – offering a whole new engaging ecosystem within their online assets. (Below is a guest post by the Gamification and Engagement Platform Captain Up. They are a tool that easily allows any website to implement game design elements to motivate behavior. If you … Continue reading [Guest Post] When online brands meet social engagement – a match made in heaven
My Affection Held Hostage (Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like this blog post, you will LOVE the book.) In early 2014, I was invited to the global conglomerate *Huawei* in Shenzhen, China to do a few workshops on gamification. During this trip, I had … Continue reading Affection Held Hostage – how my love for my wife got me duped in China
Intrinsic/Extrinsic Design explains why our Education System is Broken (Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like this blog post, you will LOVE the book.) The negative shift from Intrinsic Motivation to Extrinsic Motivation is a big issue within our educational systems. I hold a firm … Continue reading Why our Education System is Broken explained by Intrinsic/Extrinsic Motivation Design
A post that will cost me $25,000 (regarding how I lost $1 Million in Funding) This post has been long overdue. Partially it was because I felt rather embarrassed about the failed results of my startup Rewardme, and partially it was because I had been so busy growing my new business on my Gamification Framework … Continue reading A CEO’s account of how his Startup Failed (RewardMe)
