During these bad economic times, a lot of people have been doing everything they can to find a job. Sometimes it takes the power of two to do so. After Michael Stearns got his MBA from Georgetown and came to California, he had been struggling to find a job for 8 months. His wife then decides to take matters into her own hands and created myhusbandneedsajob.com. Myhusbandneedsajob.com is simply a promotional site that sells one product: her husband.
Myhusbandneedsajob.com as creative buzz
Notice that when the wife decided to help her husband, she did not create a site that just talks about Mike. She purposely added herself into the picture by calling it myhusbandneedsajob.com instead of just hiremike.com or something related. The first page of it is just her holding a big sign that says “Hire My Husband”.
This is actually really smart because there are millions of people trying to find a job for themselves, and it does not stand out. However, not that many sites are created to promote someone else, especially a spouse. myhusbandneedsajob.com is a catchy idea because women will look at it and respect how she is being so supportive of her spouse, while men out there will all tell their wives about it.
In essence, myhusbandneedsajob.com perfectly fits in the 6 concepts of Made to Stick(an awesome book that’s worth a read): Simplicity, Unexpectedness, Concreteness, Credibility, Emotional, and Stories. As you can see, myhusbandneedsajob.com is a simple and emotional story that qualifies for a viral campaign.
Craze about the912Project.com touching the people’s heart
Today, I saw that the 912 Project by Glenn Beck was disproportionally popular on the internet. It has been getting a lot of attention on Google Trends and Twitter. I decided to investigate it a little bit and wanted to share what I found.
After some investigation, I realized the actual website the912project.com was down due to the high traffic. So many people were enthusiastic about the project, it actually crashed the Fox servers 5 times! Quite impressive. Now this is something that I really want to find out.
What is The912Project.com?
After a good amount of research (actually quite difficult), I found the best summary about the 912 Project on Mahalo:
“Project 912 is the brain child of conservative talk show host and radio personality Glenn Beck. According to the website, the origin of the title is in remembrance of the 9-11 terrorist attacks. The program was revealed on becks Special You Are Not ALone on March 13, 2009. Beck encouraged viewers to send in photographs of themselves, and the site created an art piece of a man holding a flag with the script “We the People” printed on the bottom.”
The idea of theProject912.com is that since right now the world is in chaos, people need to go back to their true essence. This essence can be summed up as the 9 Principles and 12 Values. A lot of the 9 Principles and 12 Values were taken out of religious text, Founding Father writings, and some common sense.
While I was driving today I saw a van with Progressive Auto Insurance painted on it. It was probably a company owned van, but I was also reminded of the Geek Squad Beetles that I see every once in awhile and some other company painted cars.
This got me thinking.
I noticed that paintings or signs on cars often get noticed. People even look at other people’s car license plates.
Basically, these cars get a lot of eyeballs.
The social media way of marketing offline
Applying my background in Social Media Marketing, I came up with a new marketing idea that is low cost but highly effective.
This is how it works:
A company creates a program, where they would advertise on the cars of people who commute long distances everyday.
They can pay a couple hundred dollars to these people every month to do the exact same things they would be doing anyway.
A few days ago I had a good voice chat with my good friend and internet personality Jamie Varon. We talked about her goals of breaking through social boundaries and setting people free from surrounding expectations.
In the middle of the conversation, we started talking about young social media marketers. Being completely appropriate on topic, she asked me, “and how old are you?”
That’s when my mind suddenly made a little pause.
I usually feel a little reserved when people ask about my age, particularly because I know that people inevitably make some judgements based on age. And up till now, my age does not put me in the good side of this judgement.
Supposedly one of my talents is to consider a lot of variables and elements and see how they tie into the long-term big picture (I thank my chess training for that). I thought that may come useful to do one of those “New Year Predictions” kind of thing. I’ll admit, some of this is no-duh common sense, but that’s how a lot of the prediction’s I’ve seen are, so bear with me. Hopefully I have some kind of non-obvious insight:
1. In a recession economy, Green Collar Jobs will be the expanding field. I say this because all the resourceful parties are focusing on environmental sustainability, consumers are demanding green products, company employees are demanding their firm become socially responsible. The Government is working hard to use the Green Economy to boost up the other sectors. Venture Capitalists are putting money into Clean Tech, and Universities are putting in loads of research budget into it. When the earth is dying, green is one of those field that is recession free. Afterall, everyone can fulfill their childhood dreams of saving the world.
2. China will consolidate its economy while India will have a higher market penetration in the offshoring business. I have heard many experts from China that they are concerned that their economy is growing too fast without people being prepared for it in terms of growth infrastructure and cultural. The global recession will actually help them consolidate their economy and also let them shift their focus from exporting to their own 1.3 Billion consumers. India, on the other hand, is fully geared to become a larger service player to the US. Especially after outsourcing philosophies like “The World is Flat” and “The 4-Hour Workweek,” concepts like outsourcing your life will become predominant as people try to do things in cheaper ways.
3. Twitter will become mainstream and introduce a non-intrusive monetization method to test the waters with no difficulty. People who become prominent early on Twitter will get paid for it as consultants. There will be hundreds of Twitter Apps and Tools that are built while Twitter keeps its interface clean, and they might buy a few more of these apps/tools.
4. Virtual Worlds growth will slow down due to the recession, but will still become more and more dominant. Companies and Businesses will look further into how they can take advantage of Web3D as the next wave of Web 2.0. Its cheaper, more interactive, more fun, and more efficient.