While I was driving today I saw a van with Progressive Auto Insurance painted on it. It was probably a company owned van, but I was also reminded of the Geek Squad Beetles that I see every once in awhile and some other company painted cars.
This got me thinking.
I noticed that paintings or signs on cars often get noticed. People even look at other people’s car license plates.
Basically, these cars get a lot of eyeballs.
The social media way of marketing offline
Applying my background in Social Media Marketing, I came up with a new marketing idea that is low cost but highly effective.
This is how it works:
A company creates a program, where they would advertise on the cars of people who commute long distances everyday.
They can pay a couple hundred dollars to these people every month to do the exact same things they would be doing anyway.
A few days ago I had a good voice chat with my good friend and internet personality Jamie Varon. We talked about her goals of breaking through social boundaries and setting people free from surrounding expectations.
In the middle of the conversation, we started talking about young social media marketers. Being completely appropriate on topic, she asked me, “and how old are you?”
That’s when my mind suddenly made a little pause.
I usually feel a little reserved when people ask about my age, particularly because I know that people inevitably make some judgements based on age. And up till now, my age does not put me in the good side of this judgement.
Supposedly one of my talents is to consider a lot of variables and elements and see how they tie into the long-term big picture (I thank my chess training for that). I thought that may come useful to do one of those “New Year Predictions” kind of thing. I’ll admit, some of this is no-duh common sense, but that’s how a lot of the prediction’s I’ve seen are, so bear with me. Hopefully I have some kind of non-obvious insight:
1. In a recession economy, Green Collar Jobs will be the expanding field. I say this because all the resourceful parties are focusing on environmental sustainability, consumers are demanding green products, company employees are demanding their firm become socially responsible. The Government is working hard to use the Green Economy to boost up the other sectors. Venture Capitalists are putting money into Clean Tech, and Universities are putting in loads of research budget into it. When the earth is dying, green is one of those field that is recession free. Afterall, everyone can fulfill their childhood dreams of saving the world.
2. China will consolidate its economy while India will have a higher market penetration in the offshoring business. I have heard many experts from China that they are concerned that their economy is growing too fast without people being prepared for it in terms of growth infrastructure and cultural. The global recession will actually help them consolidate their economy and also let them shift their focus from exporting to their own 1.3 Billion consumers. India, on the other hand, is fully geared to become a larger service player to the US. Especially after outsourcing philosophies like “The World is Flat” and “The 4-Hour Workweek,” concepts like outsourcing your life will become predominant as people try to do things in cheaper ways.
3. Twitter will become mainstream and introduce a non-intrusive monetization method to test the waters with no difficulty. People who become prominent early on Twitter will get paid for it as consultants. There will be hundreds of Twitter Apps and Tools that are built while Twitter keeps its interface clean, and they might buy a few more of these apps/tools.
4. Virtual Worlds growth will slow down due to the recession, but will still become more and more dominant. Companies and Businesses will look further into how they can take advantage of Web3D as the next wave of Web 2.0. Its cheaper, more interactive, more fun, and more efficient.
I know there are lots of these, but this one seems to have some new ideas to learn and absorb. I think its definitely worth a look.
In the FD Lifestyle way of phrasing it, it would be like this:
1. Watch your stats and stay close to the useful NPCs in town.
2. Watch your mineral flow. Make sure you have enough SCVs.
3. Establish a reputation on your server. Everyone will want to be your ally.
4. Be sociable during games. Chat often and be friendly to build trust.
5. Discuss ideas with your teammates. Maybe one will cover air with Corsairs while the other makes Carriers?
6. Adventure with those you can duel with. They help you recognize your weakness and improve it for you.
7. Specialize in something. Putting 1 skill point in sword technique, 1 in spear technique, and 1 in mace technique does not help you become strong when you can only use one weapon at a time. Be the best at what you do.
8. Know the exact skill points and units you need at each stage to conquer your opponents.
9. Put all your units to good use. Don’t have a single idling unit.
10. Be a Hardcore Gamer 🙂
11. You can only be a Hardcore Gamer if your partner supports gaming 🙂
After I got my first speeding ticket ever in my life because I was unaware of being behind a speeding car (the cop stopped both cars), I found myself in the perfect mood to write something I am angry about. Apparently a person has more guts when his head is hot.
After thinking about what is grossly upsetting in society and has a large impact on peoples’ lives, I was reminded about the incompetencies of many university Career Centers that my friends and I have experienced.
University Career Centers hate it when others want learn about their performances
To start my story, I’ll begin with the study my company Future Delivery, which helps Gen-Ys find great careers, tried to do on Career Centers earlier 2008. In hopes that Career Centers would work with us and use our free tools to help students more efficiently, we contacted over 50 top university career centers, asking them if we could do a study on how well they help their students and potentially creating a ranking for them. Most of them ignored us, half a dozen of them politely rejected, one school responded with enthusiasm (will praise later), and some responded in a hostile manner.
While we were still contacting the career centers, we actually got a very upsetting call from the UCLA Career Center(sadly my Alma Mater). Yes, I’m calling you out UCLA, because I want you to be better. Instead of just demanding me to take this off, please improve your ways first. UCLA told us that they heard about what we are trying to do, and they are very angry. They said they were at a Pac-10 Career Center Conference (didn’t know those existed) and Future Delivery was brought up. All the schools were very upset about our “study” and said they would not let us do this.
So we told the UCLA Career Center that we just wanted to see how they are helping their students, and also will also talk to university students to see if they feel helped by the career center. We thought the career center might as well talk to us too and so they can promote all the positive things they do.
UCLA not only refused, they prohibited us from talking to the student body about it, claiming that “I don’t think what the students say about the Career Center is an accurate measurement of how we help the students.” I thought that was pretty ridiculous. What else is a good measurement? How much funding they get a year?