Welcome back! In the first part of this series we looked at how Facebook was used to market a restaurant, int this article we’ll look at how Twitter and Mobile Marketing can be used to promote your restaurant to customers so that they always think about you.
Social Media Tool Number 2: Twitter
I’m going to say it again. It’s all about the two way interaction.
Twitter was designed so that people could interact with others but they had to do it under 140 characters. The first pitfall is that most restaurants don’t have a Twitter ID. Please go to Twitter and get one. By not having one, you’re missing out on some free promotions. I’ve been on Twitter where people asked around “Does anyone know if (name of a restaurant) has a Twitter handle?”
The second pitfall that many restaurants have is that they just send out a bunch of tweets of what’s happening in their restaurant, or what kind of deals they have, or “please retweet this message to get a discount. ” This doesn’t leave a lot of room for interaction. Customers want to feel valued, not ignored.
When you have a Twitter account, follow local people and start tweeting with them. Interact with them and respond to their comments. When someone tweets you back, start to have an online conversation with them. Retweet messages of others that may be relevant to your local community. Trust me, those that love you will tweet about you often. Check out @sweetmandarin to see how they’ve successfully interacted with customers. Continue reading Top 3 Social Media Tools to Market Your Restaurant (Part 2/2)