Tag: comparison

Infographic: Loyalty Program Comparison

When it comes to picking the right loyalty program, there are many options available. From solutions that focus on smartphones, iPad apps that utilizes Gamification, to the traditional physical cards, loyalty programs are abundant. Still, while there are many choices, the hard part can be figuring out which solution will fit your business best.

  • What sort of hardware does the loyalty program require?
  • Does the loyalty program support text/email marketing?
  • Am I able to capture SKU Data and/or capture dollar value?

These are the sorts of questions that business owners need to ask when picking a solution that best fits their needs. While the most obvious question is the ability to measure and track ROI with a loyalty program, there are many factors that need to be considered. Continue reading Infographic: Loyalty Program Comparison

Will the majority of your customers use your rewards technology?

With so many new technologies emerging, it’s tough to find the right one that suits your business.  As a restaurant or cafe, one of your primary objectives is to turn a new customer into a loyal customer.  Though great food and great service play a key role, a new generation of customers are asking for much more from a business: they want recognition, they want rewards, and they want special treatment.

To facilitate this relationship with a loyal customer, many businesses are turning to rewards programs.  You have four options to choose from for your rewards program:

  1. Punch card
  2. Magnetic rewards card
  3. Gaming apps such as Foursquare or SCVNGR
  4. Loyalty Management Apps such as RewardMe

Lets dissect each solution and how it applies to your mainstream customer – the majority of your clientele. Continue reading Will the majority of your customers use your rewards technology?