Infographic: Shopping Cart Abandonment Rate and Statistics

Shopping Cart Abandonment Rate and Statistics Header

For eCommerce sites, knowing why a customer abandons their shopping cart is at the top of their list. In what is typically the last step toward a conversion, the average shopping card abandon rate is approximately 65%; a staggering number in any business.

While the reasons for a a customer abandoning their cart after adding products to it ranges from user to user, the eCommerce best practices provides us with some of the more obvious reasons as to why this event occurs. Among the most common reasons are High Shipping Costs (44%), a customer not being ready to make the purchase (41%) and a high product price (25%)

In the following infographic, another important area highlighted are conversion optimization problems during the checkout process. The top 10 reasons for this in no particular order are: Continue reading Infographic: Shopping Cart Abandonment Rate and Statistics