Video Interview: Local marketing with Carmen Sognonvi

Interview details:

About Carmen:

Carmen Sognonvi is co-owner and general manager of Urban Martial Arts in Brooklyn, NY.  Her views on local business and entrepreneurship have been featured in Fox Business, Inc.com, and Crain’s New York Business.  You can reach her at (646) 504-4092 or carmen AT carmensognonvi.com.

Carmen is such a terrific person and professional.  I love that she not only talks the talk on her blog, but she walks the walk as well because she’s a local business owner.  In her interview, Carmen gives concrete tips that a local business can utilize to use social media to drive traffic and retention.  If there’s one thing I learned during the interview, it’s that online content is the most important asset that a business owner can focus on for the web.  Without content, there is no social presence.

Enjoy the video!

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Mobile Marketing: The Good, The Bad, and The Ugly

The growth in smartphone usage is phenomenal – there are more than 200 million smart phones in the U.S. and 100 billion text messages are sent every month.  Utilizing mobile marketing is now a no-brainer; the difficulty is how to use mobile marketing without being intrusive to your customers.

The Scenario

Your best customers have given you their mobile phone number and opted into your Mobile VIP Program.  The first message you send them is critical as it sets the tone for the relationship.

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