Facebook has more than 500 million active users. Your customers use Facebook at home on a daily basis, but did you know that they also use Facebook while eating at your restaurant or shopping at your store, which is why it’s so important to have an in-store and out-of-store Facebook plan to acquire fans and drive behavior.
What this guide is NOT about
It is crystal clear that Facebook is not a fad: big brands, local merchants, and individuals use Facebook everyday for marketing and promotions (not to mention Facebook is now a public company); therefore, this guide is NOT about why you should use Facebook. Instead, I take it as a given that you understand your customers use Facebook and that you must somehow harness the power of Facebook to drive sales and increase retention.
What this guide IS about
The Definitive Guide to Local Marketing on Facebook is specifically about how to use Facebook to increase foot traffic, increase brand awareness, and increase retention for your brick-and-mortar business.
Guide road map:
- How to get more Facebook fans
- How to design your Facebook page like the big brands
- How to utilize Facebook apps to drive customer action
- How to create a content calendar that makes sense for your business
- How to respond to negative/inflammatory Facebook comments
- The legal way to run Facebook giveaways and contests
- How to run effective advertisements on Facebook
Not that your roadmap and expectations are set, lets get started.
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