How A Game Helps Disadvantaged Women and Children Around the World

Image of a girl supported by the Half the Sky MovementMany women and children in developing countries have very limited opportunities to shape their futures. Their are countless tragic stories of abuse, intolerance, oppression, and suffering that because of their diminished voice go unnoticed by the rest of the world. Half the Sky Movement is a transmedia initiative that was created to shed light on the struggles of mothers, young girls and their families in countries like Cambodia, Kenya, India, Sierra Leone, and Afghanistan. The project has received the support of celebrities like Diana Lane, America Ferrara and Olivia Wilde. What makes this initiative so appealing and powerful is how it combines different forms of media to share stories, raise awareness, and find solutions to a host of serious gender-based injustices.

Why the Half the Sky Movement Exists

Women in many parts of the world face specific abuse and crimes that continue to impact the daily lives of them and their children. In some of the countries mentioned previously, women often do not have equitable opportunities for real education nor security in a stable economic future- Women perform two thirds of the world’s total working hours but only earn 10% of wages. Statistics on school dropout rates are also dismal (according to Half the Sky, 1 out of every 5 primary school-age girls around the globe are not in school) This ultimately contributes to a cycle of illiteracy and poor career opportunities.

Without access to proper medical care, women often face a high risk of dying from complications related to pregnancy. Women are also victims to severe gender-based crimes such as rape and other forms of social, mental, and physical abuse. The exploitation of women as prostitutes by sex trafficking rings continues to be a growing global problem and in many cases, the laws in their countries fail to protect them from harm and often work against their interests.

Without resources and opportunities to change their own circumstances, the direct and indirect oppression of women continues to be a systematic and cyclical gross injustice.

To combat this and transform lives, The Half the Sky Movement aims to cut “… across platforms to ignite the change needed to put an end to the oppression of women and girls worldwide, the defining issue of our time (Half the Sky Movement).”

So how do they do this?

Continue reading How A Game Helps Disadvantaged Women and Children Around the World

Hassle Free Steps On How To Setup Pinterest For Your Business

As Pinterest continues to grow in business relevance, a common question is how to setup Pinterest for your business. While a relatively easy process, businesses can benefit from following our easy, hassle free steps on how to setup and how to begin ‘pinning’ on your businesses Pinterest page.

1. Request an Invite

The first step to starting out on Pinterest is to ask for an account invitation.

Invitation waits vary, but most users will receive an invite within the first 24 hours if not sooner. While you wait, you can always explore others pins 🙂 Continue reading Hassle Free Steps On How To Setup Pinterest For Your Business

4 Common Social Media Mistakes Businesses Make

Learning to swim can be a fun and exciting experience. From learning the basics of kicking to the different types of strokes, becoming an expert is not an overnight matter. On the other hand, not all of us learn how to swim through a set process. For some, learning to swim involved being dropped into a pool (or in some cases a large body of water) and ‘improvising.’ Much like the latter, this is how many businesses learn how about social media.

In what can be best described as a trial and error style marketing approach, businesses that jump into the ‘social media’ pool, can find themselves looking for a life vest if they aren’t careful. To help businesses avoid making the same mistakes that others make, we’ve come up with 4 Common Social Media Mistakes Businesses Make: Continue reading 4 Common Social Media Mistakes Businesses Make

Top 4 Reasons Why Retailers Should Use Social Media


Traditional marketing for retailers involved print ads in magazines and newspaper spreads, television ad spots, billboards, and signage within retail centers. Today though, the word ‘traditional’ is slowly starting to become obsolete as the rise of digital and social media grows.

In a recent 2012 joint research project by Shop.orgcomScore, and The Partnering Group, entitled the 2012 Social and Mobile Commerce study, the role of social media and the way it plays into consumers behaviors and buying decisions is apparent by the results which we will discuss below.

To help understand the case study fore mentioned, we have related them to the Top 4 Reasons Why Retailers Should Use Social Media:

1. Don’t ignore your consumers

According to the study, 2 out of 5 online consumers follow retailers through one or more social networking sites. As a retailer, being in front of the consumer at every possible opportunity is key. In the case of social media, the opportunity is huge. With communities that reach into the high millions, retailers that take advantage of the numbers will be able to tap into the consumer that is listening and looking. Continue reading Top 4 Reasons Why Retailers Should Use Social Media

10 Common Social Media Questions from Small Business Owners, Part 2

10 Common Social Media Questions from Small Business Owners, Part 2

In the first part of our two part segment on the 10 Common Social Media Questions from Small Business Owners, we looked at questions such as the following:

  • Facebook, Twitter, or Both?
  • How many Facebook fans or Twitter followers is a good number?
  • Should I reply to all posts from Facebook/Twitter users?
  • Do I need to hire someone to manage my social media presence?
  • How do I get people to find my business?

In the second part, we take a closer look at the basics of social media including questions regarding blogging as well as platforms like Pinterest. Continue reading 10 Common Social Media Questions from Small Business Owners, Part 2