Tag: facebook

How local businesses can utilize the new Facebook Apps

Facebook is a platform that is limited only by your creativity – and of course technical knowledge.  But even without a technical background, a local business can utilize a myriad of apps to create an engaging Facebook experience.

A local business with an active Facebook fan base can greatly increase foot traffic and customer retention.  Best of all, most of the apps available to local businesses are free, giving you a marketing channel that only requires your time.

Who should read this post: Local business owners looking to spice up their Facebook page with engaging apps

What you will learn: What apps are available to you and how to use them to drive traffic and retention

Continue reading How local businesses can utilize the new Facebook Apps

Infographic: Facebook EdgeRank and Why You Should Know About It

Facebook EdgeRank

The days of posting something on your Facebook Fan Page wall and having all of your fans see it are gone. As Facebook continues to grow and improve the way that users are served content, EdgeRank is something that all marketers and businesses should be aware of.

Playing a central role in the Facebook user experience, EdgeRank determines what items and stories are to be populated on an individual users News Feed. Specifically, each story is assigned a value which takes into account three known factors: Affinity, Weight, and Time

Affinity: the relationship between the user and the updates origin page and or/friend whose update it is. Continue reading Infographic: Facebook EdgeRank and Why You Should Know About It

Innovative and Effective Uses of Social Media

What is Social Media

Social media is becoming all the rage with most businesses, especially restaurants and retail shops managing their own Facebook page and Twitter account. Five years ago, Facebook was barely mainstream, still catering primarily to the college market, and Twitter was hardly out of inception. Today, Facebook and Twitter decals adorn business’ websites and are prominently displayed on marketing collateral in hopes of having their customers connect with them through these social media channels.

Social media primarily refers to the use of web- and mobile-based technologies to share, connect, and interact with others. Through intricate and vast social networks, users are able to share and disseminate information extremely fast. The goals of successful social media campaigns are to connect with customers, reach new customers, and ultimately convert fans, followers, and loyal customers into actual sales. Some of the ways businesses are getting customers to engage with. Continue reading Innovative and Effective Uses of Social Media