Will the majority of your customers use your rewards technology?

With so many new technologies emerging, it’s tough to find the right one that suits your business.  As a restaurant or cafe, one of your primary objectives is to turn a new customer into a loyal customer.  Though great food and great service play a key role, a new generation of customers are asking for much more from a business: they want recognition, they want rewards, and they want special treatment.

To facilitate this relationship with a loyal customer, many businesses are turning to rewards programs.  You have four options to choose from for your rewards program:

  1. Punch card
  2. Magnetic rewards card
  3. Gaming apps such as Foursquare or SCVNGR
  4. Loyalty Management Apps such as RewardMe

Lets dissect each solution and how it applies to your mainstream customer – the majority of your clientele. Continue reading Will the majority of your customers use your rewards technology?