Tag: google places

The Beginners Guide To Understanding and Setting Up Google Maps Search

Google Maps - Local Search Marketing

Harnessing the power of the digital space for your business doesn’t just mean learning how to use Facebook or Yelp. It also means learning about the different ways by which customers may find and engage with your business.

For that reason, we’ve come up with this quick overview of Google Maps Search!

Where to start?

  1. Google Places: http://www.google.com/places/
  2. Google Maps: http://maps.google.com/

What are we talking about?

Formally known as Google Local, Google Maps is one of Google’s most popular tools . If you are business owner, Google has a special place called Google Places where you can customize and optimize our business for searches. Continue reading The Beginners Guide To Understanding and Setting Up Google Maps Search

The Check-in Phenomenon

From Foursquare and Gowalla to Facebook and Google Places, “checking-in” is becoming second nature to millions of people nationwide. Checking-in, as it relates to consumers and technology, refers to using location based services integrated with smart phones, allowing users to “announce” where they are at based on a particular venue. Users can download from a multitude of apps to check-in using a specific platform to earn points. From the millions of Foursquare users to the hundreds of millions of Facebook users, this offers businesses a vast user base to tap into. One goal these check-in services hope to achieve is to fill the intersection between technology and brick-and-mortar businesses. Check-in services encourage consumers to visit physical storefronts to look, peruse, and buy.

Do you check-in?

People check-in for various reasons, but a ReadWriteWeb article highlights some of the top reasons including: the ability to discover where your friends are at, earning badges and virtual goods, gaining points, and even accumulating rewards for frequent visits at a particular establishment. With the onset of real-world rewards for becoming mayor, patronizing a business, and winning challenges, people are taking check-ins more seriously. Rewards can range from buy-one-get-one-free offers to $15 off a $50 purchase. Continue reading The Check-in Phenomenon