How Waze built its Craze through Gamification

Logo for Waze

Waze is Gamified Driving

Waze is an immensely popular GPS app that is changing how we navigate traffic through crowdsourcing real-time traffic and road info.

Receiving an average five star rating by thousands of people, its fans have taken the mundane experience of driving and turned it into an enjoyably immersive adventure with a rewarding social experience.

Let’s take a deeper look into how Waze accomplishes this by applying an Octalysis analysis to its design and mechanics:

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