How to be OP in an Interview (Part 1/2)

Increase your chances of getting the job you want through the Octalysis Framework and an understanding of the 8 Core Drives.

When you enter the building, the interview has begun. Everything from your interaction with the receptionist through to all personal interactions.

Confidence = EVERYTHING – 1

Someone is meeting you for the first time. You need to communicate how they should feel about you.

If you demonstrate a lack of confidence through what you say, how you say it, or your body language, you

No matter what your objective level is, with confidence overlaying it, you will come across as better.

Try going to the restroom and using some power poses. Spread out and let yourself breathe in the power.

Interacting with the Interviewer: Use the Mirror Technique

Mirroring lets you demonstrate value to your conversation partner. This shows that you are paying attention to their emotional approach and also have the ability to match it.

If the interviewer is strong or tough, you should stand up for yourself.

On the other side of this spectrum, a softer interviewer may not respond well toughness.

You have an opportunity to create Core Drive 5: Social Influence & Relatedness here.

Create Unique Value & Likeability

Most people would argue that creating unique value trumps likeability. But this may not be true.

It may be more important to be likable.

If you manage to create positive feelings with others in every interaction, that is a huge bonus. No one generally wants to work with people they can’t see themselves hanging out with.

Demonstrating your unique value is key.

Likeability could be the most important, but demonstrating unique value is critical too.

You aren’t just like everyone else. How are you different? How are you providing unique value? What is your signature?

Tell Me About Yourself

Don’t expect your interviewer to have done his homework.

Share a brief aspect of your history and why you’re there (to apply for a position at their company), and keep it short!

This allows the conversation to unfold after your elevator pitch.

See you in part 2!

How to be OP in an Interview (Part 2/2)

Confidence is respected. It’s important to demonstrate likeability and unique value.

In this article, we’ll continue the discussion.

What are they looking for?

Your preparation for this interview will likely involve understanding what the core aspect of the role is, and how you bring unique value.

But you also need to show how you can leverage your core strengths.

Maybe your core strength is communication, in particular in difficult situations.

Here’s how you might answer the following: Tell me about your strengths.

For example, when I was working at ABC company, I did XYZ and resolved the conflict with my coworkers in a way that preserved the relationship while also solving the issue.

How to talk about your weaknesses

Be wary of discussing perfectionism. Do you like working with perfectionists? (This will depend on the type of work.)

Generally, a question about weaknesses will not be an opportunity to score a lot of points with the interviewer.

Simply acknowledging a weakness and how you’re improving it should be fine.

Don’t be someone you’re not

When you’re asked a question, showcase examples from previous rules. Use language like “When I was in this situation…I did this.”

Remember to illustrate unique value.

Most companies aren’t hiring for someone who can simply do their job. This won’t make you stand out.

Ask questions

When it is your turn to ask questions, show that you’ve done your research.

A simple question might be: How is success measured in this role?

You might also ask about the company’s strategy based on your research.

What about culture? Asking about this shows you’re interested in the team and how life will look and feel. It shows you’re considering yourself in the role and trying to imagine how that would feel.

Say thank you (with a letter)

Within 24 hours of the interview, write a personalized letter or email to show appreciation and to make yourself memorable.

If you built relatedness, showed confidence and didn’t come across as desperate (you’re a scarce person!), then you have a great chance of making the interviewer interested in speaking with you further and giving you high marks on the interview.

Podcast: Marcus Sheridan and content marketing for local businesses

Listen to the podcast with Marcus Sheridan:

[podcast]http://blog.rewardme.com/wp-content/podcast/Marcus-Sheridan-RewardMe-Interview.mp3[/podcast]

To play podcast, click on the ‘play’ button above

Interview details:

Marcus Sheridan interviewed for the RewardMe BlogMarcus is an amazing individual.  When the economy tanked in 2008, he found that his company was in serious trouble because no one wanted to buy pools anymore.  He saw a ton of pool companies fail around him, but his work-ethic, perseverance , and drive refused to let him rollover to die.

He created a blog for his company where he wrote content every night after work about fiber glass pools and spas.  Because he refused to let his company die, he gradually grew his company to the biggest of its kind.  He successfully used content/inbound marketing to generate leads and drive sales.

What you will learn in this interview: A lot of companies make the mistake to assume that online marketing, or in this case content marketing, is just not for them.  Marcus is here to tell you that if a pool company can make a killing online, then your company can as well.  Think of this podcast as a complete blueprint to how you can get started with content marketing right now for your local business.

Continue reading Podcast: Marcus Sheridan and content marketing for local businesses