Tag: optimization

The Beginners Guide To Understanding and Setting Up Google Maps Search

Google Maps - Local Search Marketing

Harnessing the power of the digital space for your business doesn’t just mean learning how to use Facebook or Yelp. It also means learning about the different ways by which customers may find and engage with your business.

For that reason, we’ve come up with this quick overview of Google Maps Search!

Where to start?

  1. Google Places: http://www.google.com/places/
  2. Google Maps: http://maps.google.com/

What are we talking about?

Formally known as Google Local, Google Maps is one of Google’s most popular tools . If you are business owner, Google has a special place called Google Places where you can customize and optimize our business for searches. Continue reading The Beginners Guide To Understanding and Setting Up Google Maps Search

Infographic: Shopping Cart Abandonment Rate and Statistics

Shopping Cart Abandonment Rate and Statistics Header

For eCommerce sites, knowing why a customer abandons their shopping cart is at the top of their list. In what is typically the last step toward a conversion, the average shopping card abandon rate is approximately 65%; a staggering number in any business.

While the reasons for a a customer abandoning their cart after adding products to it ranges from user to user, the eCommerce best practices provides us with some of the more obvious reasons as to why this event occurs. Among the most common reasons are High Shipping Costs (44%), a customer not being ready to make the purchase (41%) and a high product price (25%)

In the following infographic, another important area highlighted are conversion optimization problems during the checkout process. The top 10 reasons for this in no particular order are: Continue reading Infographic: Shopping Cart Abandonment Rate and Statistics