Hassle Free Steps On How To Setup Pinterest For Your Business

As Pinterest continues to grow in business relevance, a common question is how to setup Pinterest for your business. While a relatively easy process, businesses can benefit from following our easy, hassle free steps on how to setup and how to begin ‘pinning’ on your businesses Pinterest page.

1. Request an Invite

The first step to starting out on Pinterest is to ask for an account invitation.


Invitation waits vary, but most users will receive an invite within the first 24 hours if not sooner. While you wait, you can always explore others pins 🙂 Continue reading Hassle Free Steps On How To Setup Pinterest For Your Business

Infographic: How to Effectively Market Your Restaurant with Pinterest

Infographic: How to Market Your Restaurant with Pinterest

Restaurants are always looking for new ways to promote their business. From social media to traditional media, restaurants continue to look for new ways to re-invent the wheel. One platform that continues to grow in interest and use is the social platform, Pinterest.

Pinterest, a pinboard-style social photo sharing website has grown quickly as a tool for brands to distribute photos and content relevant to the brand.

Restaurants in particular can benefit from using Pinterest because of both the visual story that images of foods evoke and the ease of sharing that the Pinterest platform allows for.

If you are a restaurant, check out this great infographic on How to Market Your Restaurant with Pinterest: Continue reading Infographic: How to Effectively Market Your Restaurant with Pinterest

Top 4 Reasons Why Retailers Should Use Social Media

Retail-store-complex

Traditional marketing for retailers involved print ads in magazines and newspaper spreads, television ad spots, billboards, and signage within retail centers. Today though, the word ‘traditional’ is slowly starting to become obsolete as the rise of digital and social media grows.

In a recent 2012 joint research project by Shop.org,  comScore, and The Partnering Group, entitled the 2012 Social and Mobile Commerce study, the role of social media and the way it plays into consumers behaviors and buying decisions is apparent by the results which we will discuss below.

To help understand the case study fore mentioned, we have related them to the Top 4 Reasons Why Retailers Should Use Social Media:

1. Don’t ignore your consumers

According to the study, 2 out of 5 online consumers follow retailers through one or more social networking sites. As a retailer, being in front of the consumer at every possible opportunity is key. In the case of social media, the opportunity is huge. With communities that reach into the high millions, retailers that take advantage of the numbers will be able to tap into the consumer that is listening and looking. Continue reading Top 4 Reasons Why Retailers Should Use Social Media

10 Common Social Media Questions from Small Business Owners, Part 2

10 Common Social Media Questions from Small Business Owners, Part 2

In the first part of our two part segment on the 10 Common Social Media Questions from Small Business Owners, we looked at questions such as the following:

  • Facebook, Twitter, or Both?
  • How many Facebook fans or Twitter followers is a good number?
  • Should I reply to all posts from Facebook/Twitter users?
  • Do I need to hire someone to manage my social media presence?
  • How do I get people to find my business?

In the second part, we take a closer look at the basics of social media including questions regarding blogging as well as platforms like Pinterest. Continue reading 10 Common Social Media Questions from Small Business Owners, Part 2

How local businesses can utilize the new Facebook Apps

Facebook is a platform that is limited only by your creativity – and of course technical knowledge.  But even without a technical background, a local business can utilize a myriad of apps to create an engaging Facebook experience.

A local business with an active Facebook fan base can greatly increase foot traffic and customer retention.  Best of all, most of the apps available to local businesses are free, giving you a marketing channel that only requires your time.

Who should read this post: Local business owners looking to spice up their Facebook page with engaging apps

What you will learn: What apps are available to you and how to use them to drive traffic and retention

Continue reading How local businesses can utilize the new Facebook Apps