After a Tremendously Successful Full-Day Octalysis Workshop, over 40 gamification enthusiasts became equipped and excited to implement great gamification design into their own world-changing projects. However, we have received feedback that the intensive 9-hour workshop was not only too short (shock!), but the time-zone made it extremely difficult for enthusiasts from other continents to participate in the full workshop (many attendees from Europe or India/Australia stayed up all night into the morning for the workshop). We also weren’t able to explore everyone’s personal projects in detail due to the tight timeline and the amount of information that was covered.
For this reason, we are launching a new set of workshops that are specifically catered to audience members from different continents, which are broken down into three 4-hour sessions in consecutive days, and options for people who want to just attend one over another. This event is specifically designed to cater to Europe time zones (works for US timezones as well).
Testimonials from our last workshop’s awesome attendees
Overview of the Gamification Workshop
Set for October 7th-9th, this gamification workshop will focus on implementing great gamification design that drives numbers through using the Octalysis Framework.
I will focus on how to use the Octalysis Framework to design motivating experiences that bring out our 8 Core Drives to completely meet your business objectives, whether it would be to close quick sales, motivate employees, create obsessive users, or motivate yourself towards good habits.
Codecademy has instituted gamified badges to great success, with different badges representing mastery in different coding languages. And here’s why these two systems are successful: they use badges as recognition for true achievement. These badges aren’t awarded to the person who shows up to work earliest the most days in a row; they represent weeks and months of work.
If you’re looking to use gamified badges to engage your employees make sure the badges actually mean something. This technology is only effective if it represents actual accomplishment, like the writer who creates the highest converting content, or the sales representative who closes the most difficult leads.
TechnologyAdvice.com provides coverage content on gamifying sales programs, customer loyalty solutions, employee engagement platforms and much more. Also, be sure to check out their Technology Conferences Calendar.
This is the same type of engagement companies are experiencing with their gamification systems (albeit a little less extreme than World of Warcraft). The idea of implementing gaming techniques in the workplace was originally met with heavy skepticism, and often criticism. Now, there are dozens of case studies outlining how companies large and small have used gamification to increase profits, decrease expenses, and increase competitive advantage.
A recent study performed by M2 revealed that the gamification market, currently valued at around $100 million, will grow to more than $2.8 billion by 2016. As more companies begin to realize the massive potential of gamification in the workplace, and as vendors create new and inventive ways to gamify everyday processes, the biggest movers and shakers will seek to stake their claim on what’s trending in the industry.
A few trends in particular have risen from the crowd as powerful and interesting changes within the gamification industry. Companies who have taken advantage of these trends have seen successful results, and other organizations are jumping on board. Continue reading New Trends in Gamification
What was not made clear is that I used Richard Bartle’s 4 Player Types as a demonstration; other player personas can be utilized in place of Bartle’s 4 player types such as: Male/Female, Engineers/Marketers, Loyal Fans/Curiousios/Nonchalants, etc. Andrzej Marczewski and Amy Jo Kim have done excellent work around how to design better experiences for target audiences.
In the end, Level 3 Octalysis seeks to analyze and understand how to best design for different types of people within the gamification context.
In this post, we introduce MindTime, a player type framework to help gamification practitioners better design for their target audience.
This Gamification of Business Infographic (courtesy of ClickSoftware) briefly captures the different gamification techniques and mechanics that have been applied over the past 4 decades. It also showcases how gamification is being utilized in some of the largest companies.
Can you identify which core drives were being successfully implemented in this timeline?
TechnologyAdvice is a market leader in business technology recommendations. The company provides free and unbiased research and analysis of IT options to help businesses of all sizes find the solutions that best fit their specific technology needs.
Most office workers think digital engagement would boost performance
Survey shows majority of employees would welcome game elements in daily tasks
NASHVILLE, Tenn. (Sept. 10, 2014) — Employee engagement is one of the biggest challenges in the business world, yet recent numbers show many companies are missing opportunities to increase worker motivation.
A survey conducted by TechnologyAdvice revealed that more than 70 percent of office employees feel digital engagement software would help them perform better at work. In addition, 54 percent of respondents say they would be more likely to perform a task if it incorporated game elements. Despite these preferences, more than two-thirds of those polled say their company is not using any type of digital engagement platform.
“The majority of office workers believe that engagement programs and the introduction of game elements would help them at work,” said TechnologyAdvice Content Manager Zach Watson, who authored the study. “While the buzz around gamification in the business world appears to have reached its peak, adoption rates remain relatively low. Engagement can be a subjective term with room for interpretation, but it’s clear from our data that better recognizing workers for their contributions, making repetitive work more inviting, and providing a visual record of workplace progress are all major opportunities for current businesses to improve engagement with employees.”
One reason for low adoption rates could be the need for greater consideration of employee personalities and job functions when deploying employee engagement software. Fifty-five percent of respondents prefer to work in a predominantly collaborative environment, including more than 60 percent of those who work in customer service. However, office employees who work in sales prefer a far more competitive environment.
Age is also a key consideration for digital engagement platforms and game elements. Ninety percent of 18-24 year olds and more than 80 percent of 25-34 year olds surveyed believe an engagement program would help them at work. Meanwhile, 42 percent of 45-54 year olds and more than half of 55-64 year olds in the survey do not feel they would benefit from an engagement program.
Wellness programs are the most popular use case, with nearly 30 percent of respondents identifying a health and fitness platform as their most preferred engagement strategy. A points-based rewards system (24.7 percent) and a progress tracking system (17.4 percent) are the next two preferences for participation, ahead of both internal social networks and an office leaderboard ranking system.
The survey was conducted through a random sample of 398 office workers whose main job functions are in marketing, customer service, or sales. The full study and more information on its methodology are available here.
My 3-day online progressive workshop on Octalysis Gamification for Asian/Australian timezones start this weekend! From now until Friday, you can get 10% off of your Day 1 and Day 2 ticket by entering TierVIIEarlyBird in the Enter Promotional Code box.
Important to remember that for those in the US, the workshop begins Friday, December 5th ( at 7pm for those on the west coast). For those in Asia/Australian workshops, the workshop will begin the afternoon of the 6th.
Here’s a summary I wrote last week on what to expect:
One of the frustrations I have is that, in all my public speeches, since I can never assume the audience have previous knowledge of Octalysis, I always have to cover the fundamentals of gamification as a whole, Human-Focused Design, and the 8 Core Drives of Octalysis. As a result, I keep making similar talks over and over without being able to go in depth of unleashing the powers of the 8 Core Drives to improve peoples’ designs.
As a result, I started to do 3-Day (4 hours a day) online workshops with a variety of attendees from all over the world. I’m thinking about doing three to four of these a year, each being in a different time of the day so other continents can find a time to comfortably attend too.
We recently just finished the first European/US time zone focused 3-Day Online Workshop, and it was a tremendous success! Over 40 people took part in this great journey of learning and applying the 8 Core Drive, Octalysis Strategy Dashboard, and creating Concept Wireframes towards their own projects.
A few have already written to me about how taking the workshop has changed the way they do things with a lot of results. An attendee from South Africa even gave a very generous testimonial too:
“So I would like to let Yu-Kai and all of you know that one of the companies that I work for has already been transformed thanks to the Strategy Dashboard. Our projects have a much better direction, we have found new ways to monitor the projects as well as monetize them. Our designers love it as it has helped them design more focused interfaces with direct links to the actions we want to encourage….the CEO is itching to get on the next course as well. So Thank you Yu-kai Chou You have truly helped me.” -Ryan Julyan, Former Workshop Attendee
Quick Summary of the 3Day Gamification Workshops
Gamification Workshop Day 1: Fundamentals
Day 1 was great as we consolidated much of the 8 Core Drives knowledge so that everyone who has learned from me in the past will have a strong foundation over the motivation design pieces within the framework.
In my public talks, we merely introduce the 8 Core Drives and list out some examples. In the Day 1 Workshop we went into details about the nature of these 8 Core Drives, their strengths and weaknesses, and how to balance White Hat with Black Hat as well as Left Brain and Right Brain Core Drives.
It made me happy that a couple folks who finished Day 1 asked if they could do Day 2 last moment.
Gamification Workshop Day 2: Implementing a campaign through the Strategy Dashboard
Day 2 was about putting that knowledge into action on a real design project. Even though it was a bit more similar to traditional project management and design learning materials, it is based on the Day 1 foundation and has a strong focus on creating activity loops, reward schedules, and feedback mechanics.
This is important because so many people figure out how to create great ideas that motivate people when they learn about Octalysis, but fail to incorporate that into a process that outputs a fully engaging system at the end.
Sometimes just using the Octalysis Strategy Dashboard to define the priority list within Business Metrics and defining the Desired Actions leading to them can really change a business around from my own experience.
Gamification Workshop Day 3: Custom Octalysis Design for Attendee Projects
To be honest, I was fairly nervous about Day 3, since it is always a little bit unpredictable – Core Drive 7. I could prepare for Day 1 and 2, but couldn’t really prepare for Day 3, as it depends on the preparation work of the attendees, questions, and specific cases they present.
Either no one prepares anything, and I need to come up with things to talk about, or everyone prepares too much and I need to figure out how to make sure everyone gets (and not just the person presenting) a ton of specific case-driven value out of it.
There’s also always the risk where I would end up being like, “Umm….I don’t know how to solve this problem” which would make me look pretty bad, haha (although so far I am blessed to not gotten stuck like that yet). I’m also unsure if other attendees would get bored when I’m going through improvements on another person’s project. This also makes Day 3 to be the most fun for me though based on Core Drive3 principles: Empowerment of Creativity & Feedback.
Luckily, Day 3 turned out to be a big success (Core Drive 2 accomplishment!). Everyone was engaged, I managed to answer most of the questions, and more importantly showed attendees how to apply the methodology everyone was learning in the past couple of days.
For some attendees, we drilled down and refined on the fundamentals – the Strategy Dashboard; for others, we examined through the 8 Core Drives to make their campaigns more engaging; and then for a few we came up with some hyper creative ideas that at the minimum is worth exploring. We covered a multitude of projects, from banking, to medical websites, to a Hollywood movie project, education, and more.
I smiled in relief when I saw an attendee mention in social media that Day 1 and 2 were amazing, but Day 3 was the best.
Would you like to be part of this journey of being enlightened about how our brains work and improve Desired Behavior?
As I said, so far my plan is to run these workshops 3-4 times a year, depending on demand. If you plan to take your life and all your projects to the next level (why aren’t people using my product? Why aren’t my employees motivated? Why aren’t my students studying? Why am I not studying?), you should seriously consider participating in the workshop – the earlier the better because every week you don’t have this knowledge is hurting your future wellbeing(I am biased in this statement, but I wholeheartedly believe in it. I use this knowledge literally on a bi-hourly basis and it has transformed my life).
The next workshop that is coming up is on a weekend that is friendly for Pacific Time, Asia, and Australia.
And if you read all the way up to this point, you deserve to get a special 35% discount code “YukaiBlogReader” that will be effective if you register soon. Do take advantage of it, especially if you have already missed the High Tier Early Bird Discounts!