Inbox Gambling: Why People Really Live in Their Inbox (Hint: Gamification Example)
You’re bored but you decide not to check Facebook for once.
Congratulations on remarkable discipline. (Let’s face it, maybe you were just scared of being frightened by another cat video.)
Fortunately, your inbox is still ready and waiting.
You hover your finger over the icon on your phone, that pretty little icon.
Inside that digital envelope, not much more than a thumbnail on your screen, waits a world of wonder.
If you’re an Octalysis student, you’ll recognize Core Drive 7: Unpredictability & Curiosity.
A Mix of Good and Bad News (and in Between)
Whether you get good or bad news, or something in between, doesn’t matter.
The inbox provides an abundance of curiosity.
Even before you open it, you are probably receiving a small dopamine hit.
In gamification terms, you are staring at a massive mystery box.
But it is better than that.
The email inbox is an entire list or group of mystery boxes within the larger mystery box. I like to call this the Meta Mystery Box (Or, if you like, the Epic Mystery Box.)
The Meta Mystery Box is so powerful that I’m predicting the email inbox will survive for a long, long, time.
Other Core Drives in the Inbox
Core Drive 8: Loss and Avoidance: Changing your email address, losing contacts, and the hassle of merging to other email clients all make us tend to stay with whatever client you have.
Loss and Avoidance also plays into not wanting to miss important news from your boss or friends.
This plays at the micro level. When you consider pressing that tiny unsubscribe button after the fourteenth email this month from a once-useful-but-now annoying spammer, you still wonder if you might miss out on something useful from the sender in the future.
This, by the way, is anticipatory regret. It is real, and that is probably for the next post.
Let me know if you visited the Meta Mystery Box today and why you did! No harm if you did, just curious to know why you tapped the icon or opened a new tab. For more advanced game techniques and discussions applied to real projects, join the vibrant community of learners at Octalysis Prime.
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