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3 Great Gamification Examples in Blockchain and NFTs

As most of you know, Blockchain, cryptocurrencies and NFTs have been sweeping the world by storm.

While this is still the wild wild west where companies are innovating faster than what consumers can adopt to (be careful of what you invest in as many are hype over substance), when the dust settles there will be some clear winners that will define the future of technology, entertainment, and lifestyle.

Below we list 3 good examples of gamification being applied in the blockchain/cryptocurrency space.

Blockchain Gamification Example 1: Axie Infinity

You probably have already heard of Axie Infinity – which almost makes this a must-include on our list.

Traditional NFTs focus on just owning unique pieces of digital artwork or characters/cards which could go up in value and be traded later. However, without fun utilizations of these NFTs, the value of these NFTs are purely speculative and barely based on need or utility.

To increase the value of these NFTs, Axie Infinity (inspired by another NFT project CryptoKitties), Axie Infinity allowed people to “play” with these NFT creatures, including breeding more, buying land, upgrading the Axies, and battling each other.

The results of gamifying these NFTs made Axie Infinity the largest “Play-To-Earn” platform in the world, with their AXS market cap to exceed $3 Billion USD, and a daily trade volume of over $150 Million USD. Active players of Axie Infinity can earn from a few hundred dollars a month to over $4,000 a month, which becomes a nice living for many people in countries like the Philippines (warning: due to competitiveness of the platform, playing Axie Infinity may not guarantee actually earning money, and it is possible to invest into the game and lose money instead).

Blockchain Gamification Example 2: Fulldive Social Web3 Browser

Fulldive is a mobile browser (much like Chrome or Safari) that is supercharged by Blockchain, Gamification, and VR.

Not only does Fulldive allow the consumption of millions of VR content from a mobile phone, you can also gain gamified rewards such as XP points, increase levels, NFT badges, and quests. The in-browser coins that can be traded for gift cards, charity, or cryptocurrencies too.

Because of their unique combination of gamification, blockchain/crypto/NFT, VR, and ad blocking, FullDive mobile browsers has obtain over 15 Million Downloads. With their Gamified Social Browser alone, they achieved over 2.7 Million Downloads and a 4.73 rating from 111,000 ratings in their last update alone.

Fun fact: Yu-kai Chou and The Octalysis Group actually had the blessing and pleasure to provide some help to the Fulldive Social Browser to make it more engaging. Octalysis Group guidance helped (partially – we don’t claim full credit as their team worked incredibly hard to make everything happen) Fulldive’s Social Browser rating increase from 4.1 to 4.7, downloads from 600K to 2.7M, and the weekly retention rate from 12% to 29%.

Blockchain Gamification Example 3: Upland NFT

Buying virtual land has been a big topic in the Web3 world. Over $75 million USD worth of virtual land alone was sold in The Sandbox and Decentraland alone.

However, a very interesting project we have been eyeing on is Upland, which combines owning virtual land, real world real-estate, and monopoly into one NFT game platform.

A user basically purchases pieces of NFT property that represent a real world location (such as a building in New York). They can then earn a variety of currencies, rewards, and collections to increase their asset values.

There are a variety of strategies and optimizations in this monopoly game, making it quite engaging and enabling a valuation of $300 Million USD in just a couple years.

Metablox NFT Logo

Honorable Mention: Metablox NFT (my own Blockchain Gamification Project)

Similar to Upland, my own gamified blockchain project harnesses the power of owning NFTs based on real life locations (a block instead of an address or building). However, we double down on the real world by allowing users to upload meaningful memories connected to that location and allow the Blox NFT to level up.

Metablox NFT

Leveled up Blox can generate an in-platform currency called MetaRent, which can then be used to bid for Landmarks such as the Golden Gate Bridge or Statue of Liberty.

The true purpose of Metablox is to motivate people to upload meaningful memories onto the Blockchain forever, so they will not live on a single server but can be immortalized like historical sites, museums, and landmarks.

I designed an intricate Game Loop to ensure longterm engagement as well as a steady rising in NFT utility, resulting in lasting value for owners.

Metablox Game Loop

Metablox is a new project that just launched in February 2022, and minting will start in April 2022. Eventually it will incorporate Augmented Reality (AR) experiences when exploring various cities, as well as social check-in/loyalty program implementations for real world locations.

If you want to join the early community and see how it’s done…

Join the Metablox Discord Community

The Octalysis Group is looking for UI/UX Designers

The Octalysis Group is looking for UI/UX Designers who have an understanding of Octalysis.

We are looking for UI/UX designers who can take an existing Brainstorming and Battleplan and visually make it come to life. This is step 5 of the 5-Step Octalysis Design, Wireframing.

With a tight deadline of three weeks, March 28, we already shared this Challenge within our premium Octalysis Prime community. Now, we are opening up to the entire public to participate.

Continue reading The Octalysis Group is looking for UI/UX Designers

My gamified NFT Project Metablox just launched! Reservations Open.

My gamified NFT Project Metablox just launched. As you may know, I’ve been working on an NFT project Metablox with my long term college friend from Google Jun Loayza. It’s a project to help preserve our most precious memories in the real world onto the blockchain (so it lives on forever for our grandchildren), while allowing people to own NFTs of the real world places that the memories comes from.

In essence, it’s merging the concepts of being a museum curator and the Monopoly board game of the real world.
We just released our public reservation phase an hour ago, and as of this writing, 11% of our first city San Francisco has been reserved by people in this first hour.
More importantly, 80 of the 91 “Tier 5” Blox NFTs have already been reserved.

In total there are 4534 Blox NFTs available, representing 4534 real world blocks in San Francisco, with landmarks such as Alcatraz or the Golden Gate Bridge coming as MetaRent Auctions later.

Of course, reservations just means that one has the right to purchase that particular Blox in SF when our minting phase starts in April. It doesn’t mean Metablox Neighbors are committed to purchase, so we’ll still have to see how things play out later.


The epitome of Octalysis Gamification & NFT Game Loops

For Metablox, I’ve designed a whole series of Game Loop experience flowsCore Drive 1: Epic Meaning mechanics, and Tokenomics. Things from collecting MetaRentleveling up the NFT by uploading memories, and Group Quest Proximity Bonuses.

Basically applying everything I have learned since 2003 and the stuff I have taught at Stanford, Yale, Oxford, and a handful of governments.

If you are ever curious about how the Octalysis Framework can be implemented into NFTs, Web3, and the non-FB Metaverse, Metablox is the project to try out.


Why Core Drive 1: Epic Meaning is important for designing NFT Platforms

Like any NFT project, Metablox is about owning scarce virtual assets (Core Drive 4: Ownership and Core Drive 6: Scarcity). However, without a central purpose or meaning (besides “This looks so rad!!” or “it’s a fun game!”) it doesn’t have lasting value. Games could get old and styles could go out of fashion.

However, our best Memories are forever, and in fact, become more valuable as time goes by. This is shown in actual landmarks, historical sites, museums, and even year books.
Think about how some families spend thousands each year taking family photos – they want to capture a meaningful moment for generations to come.

This is why when we surveyed our Metablox Community on Discord, we can see that only 21.8% of Metablox Neighbors joined because they are fans of my work. 5.5% joined because of Podcasts such as Raoul Pal’s interview with me (with a generous title of “Godfather of Gamification”).

A whopping 52.7% came in due to referrals from others in the community.


 

So why do people refer their friends? It’s because they resonate with the concept. Interestingly, instead of young hipsters craving new tech, our age group demographic are largely 30 and above – those that have families and care about preserving important memories (as well as valuable assets) to their children.



Impressively, income brackets of our community is also quite high, with over 5% of our Metablox Neighbors making $300K or more. Potentially we are also attracting people who understand the value of investing into assets that have high potential early.
 
Reserve your Blox Today

Anyway, not sure how many days will it take for Metablox to be fully reserved, but if you are interested in potentially being part of the journey in our April minting, you can consider minting on Metablox.co.

If you are just curious about the community and how things evolve, feel free to join the Metablox Neighbors Discord Channel or read the Metablox Story Whitepaper.

Don’t worry – none of these are purchase commitments but good opportunities to learn. I’ll be giving it my all so let’s see how things develop.

Thanks and God Bless!

How to Gamify an Online Course with Octalysis

It might go without saying, but if you’re an educator, thought leader, expert, consultant, coach, or business owner who wants to make an impact and grow your business, then your number one job is to get your ideas out into the world as effectively as possible.

After all, it’s only once your ideas are out there in other peoples’ hearts and minds that you have a chance to be part of a larger conversation, influence opinions, and start to bring the massive positive change you’re here to make.

Plus when you’re a part of the conversation, your thinking evolves, your ideas improve, and you inspire people you’ve never met to create a movement around your ideas.

The most common ways to get your ideas out there are blogging, books, talks and speeches, podcasts, and social media. 

But lately, I’ve been digging more and more into courses as a way to bring more people into my business and immerse them deeply into the world of gamification and behavioral design.

I’ve found that courses make it possible to train and teach in a deeper way that’s more effective than a book, a talk, or a podcast. Plus you can charge a lot more for courses and coaching programs than you can for books. Depending on the value you deliver, you can charge anywhere from several hundred dollars to several thousand dollars per unit, coming in while you sleep.

They’re not anywhere near as time-consuming as traditional consulting, because they’re assets that you create once that keep paying you for life.

And even better, courses give me an unparalleled opportunity to ascend the right people upward to my high-ticket gamification and behavior design certification programs and other premium programs in a way I simply can’t do anywhere else.

What I’ve just described is an incredibly leveraged and profitable income stream, but success actually hinges on a little-known factor that most people never think about when they create a course: the number of students who end up completing it.

You see, when most people set about creating a course, they never think about it from the point of view of student completion. In fact, it usually never occurs to most course creators that students would abandon their course.

But the statistics tell a different story. 

In fact, I was shocked to recently learn that the industry average course abandonment rate is actually well above 90% (with some studies even reporting numbers as high as 97%.) In other words, up to 97% of people don’t complete and get results from the courses they buy. 1

There are a lot of reasons why this might happen of course, but in my experience, it mostly comes down to the fact that “traditional” courses, in general, are not particularly gamified and don’t leverage much of the Octalysis framework to keep students engaged. And as a result, they struggle (and ultimately, fail) to keep students motivated, excited, and engaged.

Continue reading How to Gamify an Online Course with Octalysis

Economy dynamics with the Metablox NFT launch (March 2022)

As we approach the launch of our Metablox NFT Reservation period (starting with the Whitelist neighbors from our Discord with a 48 hours head start), it’s useful to explore the economical dynamics that could happen when we enter our NFT minting phase in March.

As described in the Metablox NFT White Paper, mint prices for Metablox NFT scales by 50% every 10% a city is being owned/minted.

Example: If a city has 5,000 Blox:

  • Phase 1 = the initial phase.
  • Phase 2 = triggered when 500 homes are purchased in total.
  • Phase 3 = triggered when 1,000 homes are purchased in total.
  • Phase 4 = triggered when 1,500 homes are purchased in total.
  • And so on…

Upon reaching the next phase, the base price of unclaimed properties will increase by 1.5x compared to the previous phase, with a non-stacked 24 hour grace period for the each new phase.

A Tier 1 Blox in San Francisco would cost $100 to mint in Phase 1, but in Phase 10 where over 90% of San Francisco is minted, mint prices become $3844.

Similarly, a Tier 5 Blox in San Francisco would cost $500 to mint in Phase 1, but in Phase 10, the minting price would be $19,222.

Of course, we fully expect some Blox to be sold for much higher than the minting prices in the second market after they are minted due to higher reputation and meaning surrounding that Blox.

It is important to note that, if a Blox is purchased from a Reservation during the Reservation period (mid Feb – early March), it will remain Phase 1 prices.

If the reservations are very popular and immediately 80% of the Metablox NFTs are reserved and purchased (there is a 48 hour window where reservations can be converted before it gets released back to the public), all 80% of the Blox will be minted at the base Phase 1 price such as $100 for Tier 1 Blox.

However, the rest of the unminted Blox would immediately move to the next phase (Phase 2) prices with a 24 hour grace period, before it moves to Phase 3, and then 24 hours to Phase 4.

If you reserved Blox, it would be important to make sure you purchase the Blox during the 48 hours exclusive period for the Blox you picked, or else you might end up paying multiple times higher for the same Blox.

Since the founding principle of Metablox is solid growth and lasting value – instead of exuberant speculation and hype – the goal is not to quickly sell out all properties within a city.

Rather, the Phase of that city will reflect the organic demand, which could reach full saturation over an extended period of time. 

We want to make buying an NFT owned by someone else more appealing than a newly minted one – until the market demand is high enough to open a new phase with a new set of unminted properties that is much higher than the previous phase.

This ensures that Metablox owners will have steady rising values for their NFTs as floor prices increase while community interest in Metablox remains healthy. 

If an early Metablox owner buys an NFT for $100 – besides being a more sought after Blox to begin with – the Metablox owner will likely level the Blox up with memories, which allows the Blox to generate more MetaRent

After a certain time if the base price of other unclaimed NFTs becomes $225 (Phase 3), the Metablox owner should at least be able to sell their NFT for $225, considering any random unclaimed and Level 1 Blox is at $225. 

If the Metablox owner wants to sell quickly and lowers the price to $200, not only is the Blox higher level than unclaimed Blox, it would also be cheaper. It would be a reasonable assumption to believe that people who care about the Metablox ecosystem would want to purchase it rather quickly.

If everyone wants to trade at below the current phase mint price, then the mint price will not move to the next phase. But if everyone is starting to trade at above the current mint price, then it makes more sense to mint new ones, which would eventually raise the mint price to a new phase.

We are very dedicated to making sure people not only have growing value in their NFT assets, but they have liquidity that corresponds to market demand.

So what would happen to the Minting Phase in March?

There are three scenarios that could happen once the Metablox Minting Phase starts.

Here we analyze them from highest demand to lowest demand.

Scenario 1: Metablox NFTs in San Francisco sell out during the reservation phase

The scenario with the most demand is that during the one month period where reservations are possible, all ~5000 Blox in San Francisco are all reserved and minted.

That means, that all Blox would have been minted in the Phase 1 pricing ($100-$500), and there would be no unclaimed Blox in San Francisco.

This means that if anyone else wants to buy more Blox, they need to buy it from someone who already owns a minted Blox, at whatever the price the owner deems desirable.

Needless to say, this is a great situation for the Metablox community as a whole. People who reserved got the best possible deal, and the entire ecosystem has a great deal of social proof.

The Metablox company would collect less revenue due to no City Scaling Mechanics activating (which is fine), and it would bring great confidence to new and existing owners for future cities. Everyone wins in this situation.

Scenario 2: San Francisco Metablox NFTs sold between 10%-90% during reservation phase

This scenario indicates the situation where the Metablox NFTs are in strong demand during the reservations periods, but have not yet completely sold out during that period.

In this scenario, a tangible amount of Blox are owned by people, who can set their selling price to whatever they want. The good news for them is that others who wish to buy new Metablox NFTs wouldn’t be able to just buy an unminted Blox for a lower price.

Due to the City Scaling Mechanics, unminted Blox would be significantly more expensive, up to $12,814.

This would control the available supply pool of NFT inventory to just the ones that are minted – until everyone wants to buy above the new mint prices.

Blox owners in this situation can either set their sell prices at below the new mint prices, which should maximize their liquidity.

If the Blox owners set their prices at above the new mint prices, then unless the Blox has some special interest value (celebrity home etc.), it would encourage people to first buy the unminted prices until San Francisco is fully owned.

In this scenario, people who own Blox during the reservation phase would greatly benefit, and later comers might immediately see dramatically higher prices. In this case, indecisively watching how things go before committing could be an expensive endeavor.

Scenario 3: Less than 10% of San Francisco Metablox NFTs owned during the reservation period

This is the scenario where Metablox NFTs have less than 500 of the Blox purchased within the one month reservation period.

This of course is not ideal for the platform, but as the foundational strategy of Metablox is to build lasting value over time, it is also not detrimental.
Frenzies are volatile and sometimes distracts from the ultimate mission of preserving humanities most precious memories.

Since below 10% of San Francisco Metablox NFTs are owned, mint prices will remain at the base structure. This means that during the next few months, Blox owners would be able to concentrate on rooting memories, collecting MetaRent, and leveling up their Blox.

Overtime, the blox platform becomes more and more meaningful, which could garner increased interest from the general public. People may notice that Metablox NFTs are not about pump and dump but, like historical landmarks, the more time that is elapsed the more meaningful and valuable it becomes.

At that point, the early 10% owners would have the highest Level Blox with the best memories, significantly beating out other Blox.

Early owners will also have significantly more MetaRent, which would allow them to have a substantial advantage to bid for Landmarks.

Metablox NFTs – prepared for all outcomes

As you can see, even though there are a variety of possible ways the Metablox launch could play out (depending on how many of your friends you are inviting to this exciting project), we are prepared for every scenario and will make sure everything works out positively for our longterm vision, while making sure Blox owners that are part of our journey gets rewarded handsomely on the way.

Metablox NFT Game Loop and Tokenomics

Designing Metablox NFT Game Loop and Tokenomics

I’ve been helping companies design Game Loops for Years. It’s one of the most important practices within my work ever since I published my book. At the same time, due to the new Crypto/Blockchain/NFT craze and how they all utilize some form of gamification, I have been designing economies and especially tokenomies.

I’ve spent a lot of time creating the Metablox NFT Game Loop, which helped derive the Tokenomics of the Metablox Coin, its Governance and Dividend Token.

If you want to learn more about how I designed the Game Loop or in general how to create Tokenomics, you can either:

  1. Join the Metablox Discord and learn about it and more from other passionate Metablox Neighbors and initiates alike (You will gain the status of “First Founding Member” if you join before our February launch)
  2. Checkout the Metablox Whitepaper!

The 10 best examples of using Gamification in the enterprise, corporate workplace

Click here to view our full list of Gamification examples.

Can Gamification really turn traditional drudgery into productive engagement within the enterprise?

In a world where creative and innovative tasks are becoming an increasingly greater part of the world economy, it seems the archaic carrot and stick tools of motivation used throughout the Industrial Revolution are un-evolved tactics that fail to truly engage the modern day individual. Perhaps one of the biggest indicators of a lagging workforce culture can be seen in how the U.S. loses nearly $370 BILLION annually due to disengaged employees according to a Gallop Poll.

With such staggering disengagement and worker dissatisfaction, I can’t help but wonder… what if I could harness that zen-like focus I get when I’m fully immersed in a video game for twelve hours straight onto my real-life work instead?

Well, it turns out a hoard of start-ups and large corporations have also caught a whiff of what’s cooking and have started to build gamification applications and programs which have turned into a $100 million industry overnight that is expected to grow to $2.8 billion by 2016. Although there are many successful gamification examples that have cleverly incorporated game mechanics such as leaderboards, badges, and progress bars to provide real-time feedback and increased engagement, you have to wonder how in the world could you possibly make the most mundane tasks intrinsically motivating.

Despite the huge risk that 80% of current gamified processes may fail by 2014 due to employers simply replacing one extrinsic reward (money) for another (badges), there are actually quite a few enterprise gamification successes that have spawned from carefully applying game mechanics to fit the unique needs of each organization. As you’ll soon see, even the most mundane tasks can be successfully gamified to increase engagement. It’s time to take back that $370 billion and make a dent in our national deficit.

Enterprise Gamification Example #1: Salesforce with Nitro/Bunchball

If you have ever worked in any sales related role ranging from door to door soliciting or the dreaded cold call, you know firsthand how demotivating a multitude of rejections can be. Although thick skin and a narrowed focus on the prize can get you through the day, in the end it’s team competitions, leaderboards, and rewards that have typically had the most success in motivating sales forces.

While I’m not particularly excited about these extrinsic rewards and believe that there’s a lot more intrinsic tactics that we have not fully tapped into yet, I do agree that providing real-time feedback and visibility into tasks is a first step. Remember how in the Disney animation Monsters Inc., Sullivan and Randall had a competitive rivalry to be on the top of the leaderboard? It was apparent that the tracking and real-time feedback significantly affected the monsters’ behavior in speed and focus on the job.

Salesforce Motivation uses these same proven techniques to replace manual processes with a user-friendly sales application that displays a team leaderboard, a progress bar, and a featured challenge that can be customized. Team standings display which teams are leading in points and progress bar while the rewards tab offers either real life or virtual goods selected by employees. Moreover, Salesforce Chatter allows for teams to easily exchange info and keep each other updated in a collaborative manner. While many sales jobs have not typically screamed of intrinsic motivation, let’s face it, we all have to sell every day in some shape or form. Now with this tool, sales teams can get a steady diet of real-time feedback to keep them gunning on achieving their short and long-term sales goals.

Enterprise Gamification Example #2: Badgeville with Yammer

What do you get when you combine one of the largest gamification companies with one of the leading social media plug-ins? Yammerville… I made that up but in all seriousness, Badgeville has become a dominant force in enterprise gamification with over 150 major deployments with major companies such as Deloitte, Samsung, Dell, and my own company Accenture. Similar to Salesforce Motivation, Badgeville provides an out of the box SaaS service that has many customizable options for companies to configure any type of goal ranging from task related goals such as completing expense reports to learning goals such as leveling up a key industry skill. With the integration of Yammer, companies are able to leverage gamification and social reputation so that when badges are achieved from a goal, these achievements can be published through social media to provide visibility throughout the entire company.

While I personally have never cared too much for posting an accomplishment through social media, I have found myself twiddling on my own Accenture profile and seeing how I can complete certification trainings or volunteer events in order to get the added bonus of a virtual badge. Although badges run the risk of sapping intrinsic motivation and creating gaming/manipulation of the system behavior, I have found that these badges can actually enhance intrinsic motivation, serve as a pseudo resume, and expose me to other skills/interests that I already have a liking towards.

When extrinsic rewards such as badges are paired carefully with a goal that you already have intrinsic motivation for, the effect can be positive. If extrinsic rewards such as prizes or money are large enough that they supersede intrinsic motivation, then all the unintended behaviors I mentioned are likely to occur and the benefits of gamification are lost. Because of this fine line and need for customization, Badgeville has created a gamification framework that can apply to a myriad of companies. Whether this is just a scheme to boost revenues or an effective methodology to improve productivity in enterprise remains to be seen.

Enterprise Gamification Example #3 SAP Community Network

Continue reading The 10 best examples of using Gamification in the enterprise, corporate workplace