Hassle Free Steps On How To Setup Pinterest For Your Business

As Pinterest continues to grow in business relevance, a common question is how to setup Pinterest for your business. While a relatively easy process, businesses can benefit from following our easy, hassle free steps on how to setup and how to begin ‘pinning’ on your businesses Pinterest page.

1. Request an Invite

The first step to starting out on Pinterest is to ask for an account invitation.

Invitation waits vary, but most users will receive an invite within the first 24 hours if not sooner. While you wait, you can always explore others pins ūüôā Continue reading Hassle Free Steps On How To Setup Pinterest For Your Business

How Will Your Franchise Restaurants Compete Against Competition?

Mcdonalds Franchise

Last year, the Wall Street Journal reported that McDonald’s was no longer the world’s largest restaurant chain. No longer will McDonald’s and their Big Macs be known as the largest chain. Rather, Subway will bring it’s iconic green and yellow logo and $5 foot-longs to the top of the list and take claim.

While the general public may find it surprising to hear that McDonald’s was overtaken, should one take a closer look at Subway and the strategy they undertook to get where they are today can serve as a great model for franchise restaurants as far as defensibility against other restaurants and expansion strategies.

Knowing is half the battle

In the mid-80’s, the popular phrase “Knowing is half the battle” was coined by G.I. Joe. While G.I. Joe no longer does PSA’s on television, restaurants that stay ‘in the loop’ are the ones that are most likely to succeed.

If you look at some of the top restaurant chains in the United States for example, you will note that one common denominator amongst them all is that they are constantly getting feedback from their customers on ways to improve the service they provide as well as suggestions on future products. Corner Bakery for example is known for their careful attention to detail when it comes to their customer service and making sure that they are providing the highest quality product possible to its 25 million + customers annually. Continue reading How Will Your Franchise Restaurants Compete Against Competition?

The Definitive Guide to Local Marketing on Facebook

How to market a local business on Facebook

Facebook has more than 500 million active users. ¬†Your customers use Facebook at home on a daily basis, but did you know that they also use Facebook while eating at your restaurant or shopping at your store, which is why it’s so important to have an in-store and out-of-store Facebook plan to acquire fans and drive behavior.

What this guide is NOT about

It is crystal clear that Facebook is not a fad: big brands, local merchants, and individuals use Facebook everyday for marketing and promotions (not to mention Facebook is now a public company); therefore, this guide is NOT about why you should use Facebook.  Instead, I take it as a given that you understand your customers use Facebook and that you must somehow harness the power of Facebook to drive sales and increase retention.

What this guide IS about

The Definitive Guide to Local Marketing on Facebook is specifically about how to use Facebook to increase foot traffic, increase brand awareness, and increase retention for your brick-and-mortar business.

Guide road map:

  1. How to get more Facebook fans
  2. How to design your Facebook page like the big brands
  3. How to utilize Facebook apps to drive customer action
  4. How to create a content calendar that makes sense for your business
  5. How to respond to negative/inflammatory Facebook comments
  6. The legal way to run Facebook giveaways and contests
  7. How to run effective advertisements on Facebook

Not that your roadmap and expectations are set, lets get started.

Continue reading The Definitive Guide to Local Marketing on Facebook

Podcast: Marcus Sheridan and content marketing for local businesses

Listen to the podcast with Marcus Sheridan:


To play podcast, click on the ‘play’ button above

Interview details:

Marcus Sheridan interviewed for the RewardMe BlogMarcus is an amazing individual.  When the economy tanked in 2008, he found that his company was in serious trouble because no one wanted to buy pools anymore.  He saw a ton of pool companies fail around him, but his work-ethic, perseverance , and drive refused to let him rollover to die.

He created a blog for his company where he wrote content every night after work about fiber glass pools and spas.  Because he refused to let his company die, he gradually grew his company to the biggest of its kind.  He successfully used content/inbound marketing to generate leads and drive sales.

What you will learn in this interview: A lot of companies make the mistake to assume that online marketing, or in this case content marketing, is just not for them.  Marcus is here to tell you that if a pool company can make a killing online, then your company can as well.  Think of this podcast as a complete blueprint to how you can get started with content marketing right now for your local business.

Continue reading Podcast: Marcus Sheridan and content marketing for local businesses

Infographic: The Evolution of Loyalty Programs

The-Evolution-of-Loyalty-Programs Header

Loyalty programs have come a long way. From the Betty Crocker points to Mooyah’s Cardless Loyalty Solution, the way in which loyalty is administered has been defined and re-defined over time.

From its earliest days when Subway stamps were ‘the next big thing,’ businesses and brands have continued to search for the solution toward rewarding loyalty in an effective way.

To help paint the picture of how loyalty programs have changed over time, we present you with the following infographic titled: The Evolution of Loyalty Programs. Continue reading Infographic: The Evolution of Loyalty Programs