While the general public may find it surprising to hear that McDonald’s was overtaken, should one take a closer look at Subway and the strategy they undertook to get where they are today can serve as a great model for franchise restaurants as far as defensibility against other restaurants and expansion strategies.
Knowing is half the battle
In the mid-80’s, the popular phrase “Knowing is half the battle” was coined by G.I. Joe. While G.I. Joe no longer does PSA’s on television, restaurants that stay ‘in the loop’ are the ones that are most likely to succeed.
If you look at some of the top restaurant chains in the United States for example, you will note that one common denominator amongst them all is that they are constantly getting feedback from their customers on ways to improve the service they provide as well as suggestions on future products. Corner Bakery for example is known for their careful attention to detail when it comes to their customer service and making sure that they are providing the highest quality product possible to its 25 million + customers annually. Continue reading How Will Your Franchise Restaurants Compete Against Competition?
Facebook has more than 500 million active users. Your customers use Facebook at home on a daily basis, but did you know that they also use Facebook while eating at your restaurant or shopping at your store, which is why it’s so important to have an in-store and out-of-store Facebook plan to acquire fans and drive behavior.
What this guide is NOT about
It is crystal clear that Facebook is not a fad: big brands, local merchants, and individuals use Facebook everyday for marketing and promotions (not to mention Facebook is now a public company); therefore, this guide is NOT about why you should use Facebook. Instead, I take it as a given that you understand your customers use Facebook and that you must somehow harness the power of Facebook to drive sales and increase retention.
What this guide IS about
The Definitive Guide to Local Marketing on Facebook is specifically about how to use Facebook to increase foot traffic, increase brand awareness, and increase retention for your brick-and-mortar business.
Marcus is an amazing individual. When the economy tanked in 2008, he found that his company was in serious trouble because no one wanted to buy pools anymore. He saw a ton of pool companies fail around him, but his work-ethic, perseverance , and drive refused to let him rollover to die.
He created a blog for his company where he wrote content every night after work about fiber glass pools and spas. Because he refused to let his company die, he gradually grew his company to the biggest of its kind. He successfully used content/inbound marketing to generate leads and drive sales.
What you will learn in this interview: A lot of companies make the mistake to assume that online marketing, or in this case content marketing, is just not for them. Marcus is here to tell you that if a pool company can make a killing online, then your company can as well. Think of this podcast as a complete blueprint to how you can get started with content marketing right now for your local business.
For a small business owner, knowing the ins-and-outs of social media can be an overwhelming task. Especially if it’s just one person who is managing the ‘social media’ side of the business, it’s easy to overlook the little changes that occur everyday on Twitter, Facebook, and more.
Just how in school the teacher says “there are no stupid questions,” the same goes for questions regarding social media. It’s better to ask and know rather than try and find out.
With that said, here are 10 common social media questions that we get from small business owners