The Six Contextual Types of Rewards in Gamification
Make your Gamified Experience Rewarding Everyone wants rewards, right? But so often, companies fail to use rewards to…
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Marketing Gamification
Articles on Marketing Gamification — from Yu-kai Chou, creator of the Octalysis Framework.
How to Create an Overpowered Resume (Part 2/3)
Here’s part 2 of 3. To get part 3, join Octalysis Prime. To review, here’s the last post,…
How to Create an Overpowered (OP) Resume
Most resumes are not bad. They are balanced. Two pages of evenly distributed competence, hitting every role requirement…
IS Google to Blame for the Decline of Small Business in America?
Starting and running a small business has always been a risky value proposition. The Small Business Administration tells…
Local Search Reinvented: LuckyDiem Gamifies the Restaurant Business
What happens when you combine local search, slot-machine psychology, and a cause bigger than yourself? LuckyDiem tried exactly…
[Infograph] Creating engaging photos on Facebook
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Engaging Website Design Series #4: Achievement Symbols
Table of Contents Achievement Symbols Related Reading Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after…
The Definitive Guide to Local Marketing on Facebook
Facebook has more than 500 million active users. Your customers use Facebook at home on a daily basis,…
10 Common Social Media Questions from Small Business Owners, Part 2
In the first part of our two part segment on the 10 Common Social Media Questions from Small…