The NFT I believe in

As you most likely have noticed, there is a huge NFT craze going on right now.

Some of them seem exuberant with six, seven or even eight digit sales. Some are based on some fad where people know will eventually blow up, but are living with the “next fool” principle of joining the party while it lasts, while others are there for long term bragging rights and self expression.

Now, being a pioneer in the field of gamification since 2003 and having worked on virtual worlds since 2006, I definitely believe in the future of NFTs and how it powers the upcoming Metaverse.

The Metaverse is particularly interesting to me because it is the intersection of all my passions and expertise: Gamification, Virtual Worlds, VR/AR (I spent some time as Head of Creative Labs & Digital Commerce for HTC VIVE), Blockchain/Cryptocurrency (I was also Chief Experience Officer of Decentral, working with Ethereum Cofounder Anthony Di Iorio), and NFTs. Even my economics degree back in UCLA help me conceive and craft a flowing economy that is balanced and thriving.

Also, being an advisor to many blockchain-based companies, I was also informed that my book Actionable Gamification has been a must read in the NFT world.

Even renowned investors and crypto/NFT pundits Raul Paulo and Jeff Booth mention their familiarity with my work.

Raoul Pal NFT
Jeff Booth NFT


This led me to think deeply – what is the NFT that I could believe in? What would have lasting power, is meaningful in how it’s constructed, and can connect to the inevitable Metaverse of the future?

For that, we need to break down why NFTs are valuable in the first place.

NFTs retain their value because of three components: 1) Scarcity, 2) Meaning, and 3) Community.

If you apply my Octalysis Framework, these correspond to three distinctive Core Drives –

  • Core Drive 6: Scarcity & Impatience
  • Core Drive 1: Epic Meaning & Calling
  • Core Drive 5: Social Influencer & Relatedness
Gamification Framework Octalysis
The Octalysis Framework by Yu-kai Chou
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