Why do we obsessively check our phones for notifications? Why did people camp outside Apple stores for days? Why does a “limited edition” label make us reach for our wallets? The answer lies in one of the most powerful (and most counterintuitive) forces in human motivation: Core Drive 6 of the Octalysis Framework, Scarcity and … Continue reading The 8 Core Drives of Gamification #6: Scarcity & Impatience