Nobody remembers the day their Farmville crops flourished. Plenty of people still remember logging in to find them withered and dead. That sting is loss aversion at work, and in the Octalysis Framework it powers Core Drive 8 (CD8): Loss & Avoidance, the drive I consider the most powerful and the most dangerous of all … Continue reading The 8 Core Drives of Gamification #8: Loss & Avoidance