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Worried your product will fail and cost you valuable time — even your job?

yu-kai chou gamification expert

Introducing Octalysis Prime, University for Product Designers

For over 20 years, Yu-kai Chou has empowered business like Uber, Lego and Shopify to transform their products. Now it’s your turn. Dive into a life-changing journey to master gamification design, and drive lasting engagement for your product.

Yu-kai chou in a suit

learn from World-Renowned Designer Yu-kai Chou​

Turn boring product into extraordinary experience, Learn how to create gamified product from Gamification Pioneer and World-Renowned Designer Yu-kai Chou.

Success of Octalysis Prime

Mark Diaz transformed his life after joining OP

Mark Diaz transformed his life by gamifying his activities, getting things done, revealing his abs, becoming a successful entrepreneur, and achieve his Kickstarter Goals – all because of Octalysis Prime!

Rodney M gained executive recognition for his product

Rodney Mann designed a new product for his company that scored a 92 SUS (Suspected Usability Score) and gained positive recognition from his CEO.

Willow Neilson got his Dream Job

Willow Neilson went from being a music teacher to obtaining a dream job as a Game Designer for Musical Learning Games!

Octalysis Prime: Your Ultimate Playground for Mastering Human-Centered Design

yu-kai chou gamification expert

Octalysis Prime is it’s an interactive, gamified experience designed to transform the way you approach product design. 

Not only will you expand your knowledge of the 8 Core Drives of Octalysis, but you can also explore lessons about Persuasive Technology, Motivational Psychology, Gameful Design, Technology Platforms, Entrepreneurship, Behavioral Economics, and Applied Psychology.

Whether you’re a seasoned designer or just starting, Octalysis Prime provides you with actionable insights from the world’s leading framework on human motivation and engagement

Here are just some of the areas in the island

There are over 14 areas on the island, with hundreds of educational videos, including exclusive interviews with world-leading experts.

Persuasive Technology

Design products that influence behaviour in positive, meaningful ways. With Octalysis Prime, you’ll dive deep into the strategies behind creating compelling user experiences that motivate and inspire action.

Motivational Psychology

Discover how Motivational Psychology can transform the way you design products that inspire and drive users to take action. At Octalysis Prime, you’ll explore the science of human motivation and learn how to tap into users’ intrinsic and extrinsic desires to create more engaging and impactful experiences.

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