Restaurants are always looking for new ways to promote their business. From social media to traditional media, restaurants continue to look for new ways to re-invent the wheel. One platform that continues to grow in interest and use is the social platform, Pinterest.
Pinterest, a pinboard-style social photo sharing website has grown quickly as a tool for brands to distribute photos and content relevant to the brand.
Restaurants in particular can benefit from using Pinterest because of both the visual story that images of foods evoke and the ease of sharing that the Pinterest platform allows for.
If you are a restaurant, check out this great infographic on How to Market Your Restaurant with Pinterest:
Highlights from infographic:
Showcase your stuff: Pin photos of your food, decor and staff to get potential customers an idea of what to expect
Share some secrets: In comparison with ‘regular’ pins, recipe pins have a 42% higher click through rate than other types
Pricing: Pinterest has a section called their ‘gift section.’ If you would like to show up in this section, add prices to the pins so that you will show up in that area.
Share the wealth: Share images from other sites that are relevant to your brand and/or industry. This will create a well-rounded experience for the user.
Buttons: Make following your restaurant on Pinterest easy and hassle free for the user. Install the Pinterest follow button on any restaurant websites as well as in-store via signage.
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Are you currently using Pinterest? How effective has it been for you? Let us know in the comments below.
I like Pinterest because I like pictures better than I like reading. Also, there are always lots of cool ideas and ways of looking at things that are different than mine. It broadens my view, so to speak.
Good post on using Pinterest for restaurants. Since most restaurant owners have smart phones using Pinterest can be pretty natural. Pinterest is so easy to use and because people eat with their eyes using pictures of food would be very effective. I just encourage restaurant owners to jump on board the Pinterest band wagon.
Pinterest can be a great asset; however, in the beginning, it can be a lonely place if you don’t have any followers you or if you have a small brand.
A local business owner that decides to utilize Pinterest should let his customers know about it. Posting signs in-store about following the business on Pinterest can help spread awareness.