Monday’s Mini – Can We Feel Related to NPCs? 1/2

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Oftentimes when we think about Core Drive 5, we think about Social Influence, Relatedness, Social Pressure, Envy. We think about what we do based on what other people do, think, or say, about collaboration and competition. With humans.

But what about NPCs? What about animals? What about people that only exist in books, stories, movies?
This week we will explore a larger extent of Core Drive 5: Social Influence and Relatedness.

Question 2 – “Do you think NPCs can motivate us through Core Drive 5: Social Influence & Relatedness? Explain why you think this can or cannot be while coming to the core of what you feel CD5 represents.”


Manas Mallik (Product Manager) goes to the core of CD5: Social Influence & Relatedness.

“I think NPCs can motivate us through CD5. That it’s a bot doesn’t matter as long as it is designed well. Deep underneath humans want to be appreciated, feel wanted, feel encouraged and a NPC can do that. Rationally thinking we might say that we are not motivated but actually we are. It is true for any advertisements also NPC need to designed intelligently for the right context and Then it can motivate through CD5”

Ren Chang Soo (Experience Designer) uses Animal Crossing to analyze the use of NPCs there, focussing on the possibility of AI in NPCs in games.

“In animal crossing, the NPC Tom Nook can be perceived to play the role of a mentor. You can go to Tom and ask “What should I do?” and Tom would share next steps. Getting answers to the question of “What should I do” sounds like the NPC is motivating us through CD5 (mentorship)
Having said that, upon further investigation, you will realise that Tom Nook is just sharing your next logical “desired actions” in a conversation format. And thus might act more like a guide (instead of mentor), when the player is looking for a new “desired action” to move forward with.
Thus having an option to ask the NPC an open ended question/ advice such as “What should I do?” is a good starting point in embedding CD5. It is also imperative that the NPC’s response to this question needs to be crafted (by the game designer) in a way that the player feels like receiving guidance/ advice from the NPC in further strengthening the presence of CD5
What would be awesome is to have NPC powered by artificial intelligence.

Predrag Stefanović goes into more detail explaining about how NPCs can utilize Core Drive 5.

“Yes, I think NPC could motivate us through CD5.
The NPC could inform us how we stand on the leaderboard and what tasks we need to perform in order to progress further. For example, he might say, “Great, you’re doing well for now. If you complete the task to the end, you’ll overtake John B. on the leaderboard. Also, after we solve a task, the NPC can reveal to us in what way and what strategy was used by John B. to kill the dragon and win the mighty sword. Also, NPC can invite me to help my friend John B. in battle. From the above examples, we can see that NPC can be our ally in correspondence with real players in many ways, utilizing core drive 5.”

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