Why I am helping Captain Up as their Behavioral Scientist

So some of you might know that I recently started to get involved with Captain Up as their Behavioral Scientist, which is mostly a fancy title for an Advisory position to help them become more successful. I thought this would be a good opportunity to explain why I decided to take on this role. Why … Continue reading Why I am helping Captain Up as their Behavioral Scientist

Five Educational Games You Wish You Played In School

Written by Christine Yee Learning should be fun. However, this is not the experience of most kids in conventional schooling systems. Reading and math can be frustrating for a child who does not understand the underlying concepts or the larger picture of what they are learning. In many cases, students are structurally encouraged to just rote … Continue reading Five Educational Games You Wish You Played In School

The Hero’s Journey: A Life of Legend

A LIFE OF LEGEND: HOW THE HERO’S JOURNEY CHANGES EVERYTHING  Written by Timothy Barber Have something to share about gamification? Become a guest author on my blog! Please write to me if you’re interested. You know you’ve thought about it. We all have. You imagine some ne’er-do-well purse-snatcher creeping up behind an unsuspecting woman, and sprinting away with ill-begotten … Continue reading The Hero’s Journey: A Life of Legend

Gamify Your Life – Up For the Challenge?

(New to Gamification? Check out the Octalysis Framework that I am internationally known for.) Gamify Your Life – Up For the Challenge? The last year seems to have gone by pretty quickly. But now we have a fresh new start at a brand new year. Most people are inspired to set some type of New Year’s … Continue reading Gamify Your Life – Up For the Challenge?

Identity and Consistency: forces behind Ownership & Possession

(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards. Please subscribe to the mailing list on the right to order the book when it launches. This post may be moved into a Premium Area after a certain period of time). The power of our past and our identities Another … Continue reading Identity and Consistency: forces behind Ownership & Possession

An Octalysis Analysis of WhatsApp

How “WhatsApp” says “What’s Up” to Octalysis Core Drives! Written by Mayur Kapur Have something to share about gamification? Become a guest author on my blog! Please write to zen@yukaichou.com if you’re interested. WhatsApp is the world’s most popular Instant Messaging (IM) App, with 600 million users globally (as of September 2014). In addition to text messaging, users … Continue reading An Octalysis Analysis of WhatsApp

An Octalysis analysis of Red Cross Connection

Written by Bianca Gelli Have something to share about gamification? Become a guest author on my blog! Please write to zen@yukaichou.com if you’re interested. I was thrilled when Yu-kai invited me to publish my Level 1 Octalysis Certificate submission so it is with great pleasure that I share my analysis of the Red Cross Connection gamified campaign. Red … Continue reading An Octalysis analysis of Red Cross Connection