Traditional marketing for retailers involved print ads in magazines and newspaper spreads, television ad spots, billboards, and signage within retail centers. Today though, the word ‘traditional’ is slowly starting to become obsolete as the rise of digital and social media grows.
In a recent 2012 joint research project by Shop.org, comScore, and The Partnering Group, entitled the 2012 Social and Mobile Commerce study, the role of social media and the way it plays into consumers behaviors and buying decisions is apparent by the results which we will discuss below.
To help understand the case study fore mentioned, we have related them to the Top 4 Reasons Why Retailers Should Use Social Media:
1. Don’t ignore your consumers
According to the study, 2 out of 5 online consumers follow retailers through one or more social networking sites. As a retailer, being in front of the consumer at every possible opportunity is key. In the case of social media, the opportunity is huge. With communities that reach into the high millions, retailers that take advantage of the numbers will be able to tap into the consumer that is listening and looking. Continue reading Top 4 Reasons Why Retailers Should Use Social Media