How to build an effective content calendar for Twitter

An active Twitter community has the power to drive foot traffic and increase brand awareness for a local business.  The first step is of course to get Twitter followers; the next step and equally important is to create a content calendar that will make it easy for you to Tweet to your community and stay on top of mind.

What is a content calendar: a content calendar is a schedule for when to post content and what to post about.  A content calendar helps you keep organized and consistent when it comes to social media engagement.  Remember, that which is scheduled gets done.

Who should read this post: a local business owner that just doesn’t have the time or energy to Tweet all day

What you will learn: how to create an effective content calendar that will make it easy to stay on schedule and send relevant Tweets to your community

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