In the first part of our two part segment on the 10 Common Social Media Questions from Small Business Owners, we looked at questions such as the following:
Facebook, Twitter, or Both?
How many Facebook fans or Twitter followers is a good number?
Should I reply to all posts from Facebook/Twitter users?
Do I need to hire someone to manage my social media presence?
The perfect marketing plan is only as perfect as those who execute it. As a business owner, having the right individual to lead your digital marketing initiatives can be the difference between creating relevance and creating noise. In today’s current digital climate, where everyone calls themselves a social media expert, this can be an especially difficult task.
While the traditional route in filling a position is to post a job opening on a job board or in some cases a recruiting agency, employers are looking toward social media to find the right talent for their digital positions such as community managers and digital marketing coordinators. From Twitter to blogs, the amount of talent available is abundant; the hard part is finding the quality.
If you are currently in the process of hiring or evaluating your digital marketing team, here are 5 things to consider when choosing an individual to lead your digital marketing efforts:
1. Brand Awareness – Perhaps the most important factor to consider, the individual who leads your brand online should be someone who has a full understanding of your brand, past and present. From knowing how the company started to knowing how the brand has evolved (product, brand message, etc.), having a firm understanding and foundation of the brand will be reflected in their level of engagement and creativity. Continue reading How to find the right person to lead your digital marketing efforts
