An active Twitter community has the power to drive foot traffic and increase brand awareness for a local business. The first step is of course to get Twitter followers; the next step and equally important is to create a content calendar that will make it easy for you to Tweet to your community and stay on top of mind.
What is a content calendar: a content calendar is a schedule for when to post content and what to post about. A content calendar helps you keep organized and consistent when it comes to social media engagement. Remember, that which is scheduled gets done.
Who should read this post: a local business owner that just doesn’t have the time or energy to Tweet all day
What you will learn: how to create an effective content calendar that will make it easy to stay on schedule and send relevant Tweets to your community
Continue reading How to build an effective content calendar for Twitter