My team and I have a favorite Japanese Restaurant on Castro Street. We love it so much that we go about 3 times a week for dinner. Average order value is about $15 and we usually go with a group of 4 people, which means each month we bring in $720 worth of business.
It’s not the best Japanese food in the world, but it does have the best General Manager in the world – Robert.
Robert is awesome. He welcomes us by name each time we enter the restaurant and provides us with Hot Sake on the house.
That’s the reason we keep coming back: recognition and free hot sake.
On average, we drink 2 bottles every visit. I asked Robert how much it costs him to give us a free bottle of sake. He chuckled a little and said, “To be honest, a bottle of hot sake only costs us a dollar.”
It’s not the dollar value that makes my friends and I feel special, it’s that Robert keeps providing us with bottles of hot sake without hesitation – because he appreciates our business.
At a cost of $24, he is able to consistently bring $720 worth of business each month. If you could invest $24 to make $720 in a month, would you do it?
How good is your General Manager?