As I write and work in the loyalty space, I sometimes stop to think about the places I consider myself loyal to. There aren’t a lot of them; I frequent my grocer and use a friend’s phone number instead of a club card, and I usually don’t cave to the deals offered by loyalty programs. For other businesses, I am fiercely loyal, and make it a point to recommend “my” businesses whenever friends or tourists ask. “Why so loyal?” you ask? Because they all have one thing in common: a socially-charged mission. Continue reading The Importance of Having A Mission