Infographic: Loyalty Program Comparison

When it comes to picking the right loyalty program, there are many options available. From solutions that focus on smartphones, iPad apps that utilizes Gamification, to the traditional physical cards, loyalty programs are abundant. Still, while there are many choices, the hard part can be figuring out which solution will fit your business best.

  • What sort of hardware does the loyalty program require?
  • Does the loyalty program support text/email marketing?
  • Am I able to capture SKU Data and/or capture dollar value?

These are the sorts of questions that business owners need to ask when picking a solution that best fits their needs. While the most obvious question is the ability to measure and track ROI with a loyalty program, there are many factors that need to be considered. Continue reading Infographic: Loyalty Program Comparison

Infographic: How to Effectively Market Your Restaurant with Pinterest

Infographic: How to Market Your Restaurant with Pinterest

Restaurants are always looking for new ways to promote their business. From social media to traditional media, restaurants continue to look for new ways to re-invent the wheel. One platform that continues to grow in interest and use is the social platform, Pinterest.

Pinterest, a pinboard-style social photo sharing website has grown quickly as a tool for brands to distribute photos and content relevant to the brand.

Restaurants in particular can benefit from using Pinterest because of both the visual story that images of foods evoke and the ease of sharing that the Pinterest platform allows for.

If you are a restaurant, check out this great infographic on How to Market Your Restaurant with Pinterest: Continue reading Infographic: How to Effectively Market Your Restaurant with Pinterest

Infographic: The Evolution of Loyalty Programs

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Loyalty programs have come a long way. From the Betty Crocker points to Mooyah’s Cardless Loyalty Solution, the way in which loyalty is administered has been defined and re-defined over time.

From its earliest days when Subway stamps were ‘the next big thing,’ businesses and brands have continued to search for the solution toward rewarding loyalty in an effective way.

To help paint the picture of how loyalty programs have changed over time, we present you with the following infographic titled: The Evolution of Loyalty Programs. Continue reading Infographic: The Evolution of Loyalty Programs

Infographic: Shopping Cart Abandonment Rate and Statistics

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For eCommerce sites, knowing why a customer abandons their shopping cart is at the top of their list. In what is typically the last step toward a conversion, the average shopping card abandon rate is approximately 65%; a staggering number in any business.

While the reasons for a a customer abandoning their cart after adding products to it ranges from user to user, the eCommerce best practices provides us with some of the more obvious reasons as to why this event occurs. Among the most common reasons are High Shipping Costs (44%), a customer not being ready to make the purchase (41%) and a high product price (25%)

In the following infographic, another important area highlighted are conversion optimization problems during the checkout process. The top 10 reasons for this in no particular order are: Continue reading Infographic: Shopping Cart Abandonment Rate and Statistics

Infographic: The Facts Behind Dining Out and Healthy Meal Options

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Earlier, we covered how much a restaurant should price items on their menu. In today’s Friday Infographic feature, we highlight the typical American and what is most important when dining out.

In 2011, the Restaurant Marketing Group, a division of ZenMango, performed a study that measured the likelihood of consumers returning to a restaurant brand. Among the findings, it was reported that 44% of restaurant customers say they are eating out less often and that 36% of respondents said they are purchasing more prepared food from grocery stores, as opposed to restaurants, than they have in the past. Continue reading Infographic: The Facts Behind Dining Out and Healthy Meal Options

Infographic: How To Avoid Designing A Bad Website

Infographic: How To Avoid Designing A Bad Website Article

No one intentionally designs a bad website. Rather, a bad website is often the result of a variety of reasons ranging from a lack of understanding of the goal at hand, to what is essential rather than a distraction in a design.

Jeffrey Veen, author of “The Art and Science of Web Design” states

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organizing and manipulating of words and pictures.

Just how first time parents consult baby books for tips and advice on raising a newborn, designing a website is not something you just jump into. It is a process that combines careful planning, an understanding of your target markets potential interaction and creativity.

To help assist those looking to design a new website, we have spotlighted the following infographic by KISSmetrics which features tips and advice on ways to attract potential customers as well as ways to keep user frustration to a minimum. Continue reading Infographic: How To Avoid Designing A Bad Website

RewardMe Infographic Friday: What Happens To Loyalty Program Points?

When it comes to the loyalty program points that consumers earn, spending them seems just as hard earning them. From the air miles to cash back points earned via credit cards, consumers earn, but don’t always spend the points.

The reason for this can be reasoned with the following:

(A) They forget: Perhaps the biggest reason why points go unused is that they are forgotten. For example, I earn points at the grocery store every time I purchase something, but rarely get any acknowledgement/updates of it. The instant benefit of getting a discount on the products I buy because of being part of the loyalty program makes me forget that the points accumulated can be used for something bigger and better.

(B) The rewards are unattainable/difficult to use: If you’ve ever tried to use your air mileage points for a trip, you know how hard it is to redeemed for the trip you actually want. Because of the difficulty and sometimes ‘impossible’ redemption milestones, consumers often see their efforts as fruitless.

Tip: When creating milestones for points, consider tiered levels of rewards: Easy, Medium, Hard. Your loyalty program should make it easy for the casual shopper to participate while making it worth while for the ‘hardcore’ shopper Continue reading RewardMe Infographic Friday: What Happens To Loyalty Program Points?