Collecting and using data is a sensitive subject. On one hand, you want to collect as much data as possible so that you can fully understand your customers and personalize marketing messages – the end goal being customer influence.
On the other hand, leveraging what you know about a customer can be pretty creepy. Remember the Target example – when Target knows a girl is pregnant before her father does. Well, that’s an example of how a company can get to the creepy side.
Ultimately it’s about being transparent and respectful at all times, but don’t let it decrease your creativity. Below are 5 ways in which you can capture and leverage big data, while maintaining your level of creepiness low.
Continue reading Don’t be a creep when it comes to using customer data