Implementing a rewards program is only half the battle – the most important part is getting your customer to join. Below you’ll find 4 proven methods that compel your customer to join your rewards program.
1. The first-time check-in reward
How much would you pay to turn a new customer into a loyal customer?
If your average order value is $8, and the average loyal customer comes twice a month, then over the course of a year, a loyal customer is worth $192. Lets also assume a 25% margin, which brings us to a yearly profit of $48 from a loyal customer.
In contrast, a 1-time customer is worth only $8; a profit of only $2.
Pretty big difference.
Therefore, a business is willing to pay up to $48 to turn a new customer into a loyal customer.
So what does it take to make a first-time customer so happy that the he turns into a loyal customer?
Nowadays it’s more than just good food and good service; a business needs to offer an extraordinary experience. And nothing is more extraordinary for for a first-time customer than a freebie (ex: free food)! Continue reading 4 ways get more customers to join your rewards program