I once went to a presentation by the President of Blenz Coffee, George Moen. Blenz is an international coffee chain that has over 85 stores internationally and growing. George offered this piece of advice for any business: If there’s time to spare, use that spare time to market and advertise your business as much as possible.
Marketing isn’t as simple as printing up business cards, and having people handing out flyers at the door during a slow night. Marketing requires discipline and understanding the habits of your customers and their use of technology.
Great Marketing Depends on Technology Trends:
Much or marketing depends on the trends of technology and the relationships that customers have with technology. What happens is that when a restaurant grows successful is that it often becomes complacent and uses old forms of media to continue to promote the restaurant. Continue reading Can Your Restaurant Afford to Make this Mistake? (Part 1 of 2)