Mobile Marketing: The Good, The Bad, and The Ugly

The growth in smartphone usage is phenomenal – there are more than 200 million smart phones in the U.S. and 100 billion text messages are sent every month.  Utilizing mobile marketing is now a no-brainer; the difficulty is how to use mobile marketing without being intrusive to your customers.

The Scenario

Your best customers have given you their mobile phone number and opted into your Mobile VIP Program.  The first message you send them is critical as it sets the tone for the relationship.

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