How to Build Game Loops, Part 1 of 4
Yu-kai’s team at The Octalysis Group, which has worked with the likes of Lego and Volkswagen to create meaningful experiences for their customers, has learned from him about how to create Game Loops. Now you can too! Yu-kai built his career based off of a deep understanding of how games work. How they work from […]
Why I Permanently Deleted Facebook – A Year Later
Did you, like me, permanently delete your Facebook account last year? Why did you do it? I asked myself this very question a few days ago. To my analytical yet generous mind, there is a distribution of reasoning. These range from ideological to practical. From concerns of privacy to a desire to create free time […]
Training the Stallion Mind to Unleash Creativity, Part 2 of 2
Are you ready to try unleashing the Stallion within? Many researchers, theorists, and practitioners throughout history have studied, imagined, and attempted to be more creative. Here’s Yu-kai’s take. As always, consider that creativity resides within Core Drive 3: Empowerment of Creativity & Feedback in the Octalysis Gamification framework. This post continues the discussion from Training […]
How Yu-kai Used Behavioral Design to Write “Actionable Gamification”
Tiny Habits are powerful. But you may not know how they impacted Yu-kai’s work. Ever wondered how Yu-kai wrote his first book, ‘Actionable Gamification: Beyond Points, Badges, & Leaderboards’? In the development of his Lifestyle Inertia Design framework, Yu-kai came across B.J. Fogg’s Tiny Habits. Tiny Habits is part of B.J. Fogg’s larger model: Behavior […]
How Twitch Motivates Streamers with Achievement Symbols | Game Technique #2
Yu-kai Chou and his team have developed over one hundred Game Techniques, some through observation and some through creation during client projects. If you haven’t read Yu-kai’s book yet, get it now to learn the framework behind the Game Techniques (so you know how to apply them). Definition & Primary Core Drive: Definition of Achievement […]
How Reddit.com uses Karma (Game Technique #1 – Status Points)
(This blogpost is written by Erik van Mechelen) If you’ve been curious about how games impact design in non-game experiences, and how companies like Uber and Apple and Amazon use them, this series of articles is for you. (Keep this working definition in mind: Gamification is the integration of game elements into non-game experiences.) Why Game Techniques? […]
BJ Fogg’s Behavioral Model, B=MAT(P) Extended, Part 2 of 2
BJ Fogg’s triggers are integral to his behavioral model, which we are analyzing from the perspective of the Octalysis gamification framework. This continues the discussion from our last blog post. Note: BJ Fogg’s triggers recently became ‘Prompts’. Hope and Fear Hope is Core Drive 7: Unpredictability tied with Core Drive 2: Development & Accomplishment. Fear […]
