Gamification Expert &

Behavioral Designer

Gamification Book: Actionable Gamification

After 20+ years of Gamification practice and study, after consulting for clients such as Google, Accenture, and Tesla, I decided it was time to share my knowledge and expertise with everyone around the world.

Understand Human behaviour

Octalysis Framework is not just a way to make useful products, content or services, it’s a perfect way to understand human motivation and behaviour and if applied correctly you can make your life 1000x better with Octalysis Framework.

Just some of our reviews

I’ve been following Yu-kai’s work on gamification for years and have enjoyed his deep insights and actionable recommendations. Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem.
Susie Wee
VP at Google Core Experiences, Former SVP and CTO of Cisco DevNet at Cisco Systems
Yu-kai’s Insights were instrumental in helping Lucky Diem supercharge our client La Quinta’s bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework.
Andrew Landis
Founder & CEO of Lucky Diem
Yu-kai and his team are the masters of the gamification domain. The Octalysis framework is invaluable throughout our product launch process, from ideation, mockup, competition analysis to our user interface audit. We believe gamification will be at the forefront of many enterprise and B2C software and Octalysis is leading this movement. We would recommend them to anyone looking to gamify their product or service in a meaningful, engaging and fun way.
Anthony Di Iorio
Co-Founder of Ethereum and CEO of Decentral

Read some of our blogs!