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The Octalysis Group is looking for UI/UX Designers

The Octalysis Group is looking for UI/UX Designers who have an understanding of Octalysis.

We are looking for UI/UX designers who can take an existing Brainstorming and Battleplan and visually make it come to life. This is step 5 of the 5-Step Octalysis Design, Wireframing.

With a tight deadline of three weeks, March 28, we already shared this Challenge within our premium Octalysis Prime community. Now, we are opening up to the entire public to participate.

Continue reading The Octalysis Group is looking for UI/UX Designers

The Octalysis Framework for Gamification & Behavioral Design

This post is a high-level introduction to Octalysis, the Gamification Framework I created after more than 17 years of Gamification research and and Behavioral Design study. Within a year of publication, Octalysis was organically translated into 16 languages and became required literature in Gamification instruction worldwide.

What is Gamification?

Gamification is design that places the most emphasis on human motivation in the process. In essence, it is Human-Focused Design (as opposed to “function-focused design”).

Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real-world or productive activities. Click To Tweet

Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real-world or productive activities. This process is what I call “Human-Focused Design,” as opposed to “Function-Focused Design.” It’s a design process that optimizes for human motivation in a system, as opposed to pure efficiency.

The challenges with Function-Focused Design

Continue reading The Octalysis Framework for Gamification & Behavioral Design

Yu-kai Chou interview with PapaFear Gaming VR on Metaverse and Web3

Metaverse, Web3, and VR Influencers for HTC VIVE

As a former Chief Experience Officer with the Cofounder of Ethereum Anthony Di Iorio as well as former Head of Creative Labs/Digital Commerce for HTC, Yu-kai has had a lot of experience and exploration into the upcoming Metaverse.

Yu-kai even started his own Web 3 project Metablox.co (own digital real estate that represents real world locations and level them up with real world locations) – join our Discord here!

Here he interviews one of the most influential Youtubers in VR and Gaming – PapaFearGaming VR!

PapaFearGaming not only is edging towards a million Subscribers on Youtube, he actually had another previous channel that had over a million Subscribers.

Watch as he explores what is the future of the Metaverse (as well as the VIVERSE), Web3 and VR/AR with Yu-kai Chou.

Check out an older interview between Yu-kai and PapaFear earlier!

Metablox Memory: Gamification Workshop at The Vault Coworking Space! (2015)

This is a Memory from Metablox.co, my NFT Platform aiming to preserve humanity’s most important memories onto the Blockchain. Check out the Memory (and more photos) here: Metablox – NFTs powered by real life memories

This was the second time I hosted the Octalysis Gamification Full Day Workshop at The Vault Coworking space in San Francisco.

The reason why I used this space is because I was part of the Founders Network, created by a good friend Kevin Holmes. It’s a network of Founders helping Founders. I asked if anyone had a good venue suggestion that I could use.

Kevin D Smith was kind enough to share his space The Vault with me, and as a benefit The Vault Members could attend too (my workshops can run up to $1000 per person). For this workshop, it turns out that Verizon sent quite a few of their employees to this event.

Since I was hosting a gamification workshop, I brought in a lot of fun game props. The Plants vs Zombies Flower and the Final Fantasy VII Cloud Sword was a favorite. 

One of the innovative things I did for this workshop is that when people contribute or answer questions, I give them a magnetic dart. At the end of the workshop, everyone plays a dart throwing game.

Everyone has one score, but if you have more darts you get more tries. You could see for the whole day, people were eager to get more darts because they were afraid to only have one dart and it wouldn’t even make the board. 

As you can see people had a lot of fun playing the dart throwing game towards the end. Even the online audiences (who was in a different timezone and pulled an all-nighter for this workshop) asked if I could turn the webcam and they wanted to see who would win the event. 

Towards the end, the winner of the Dart throwing game received an Apple Watch.

However, awkwardly, a week later the winner had to return the Apple Watch because they said Verizon was the company that sponsored them to attend the workshop, but due to company policy, they cannot accept these rewards at the end. 

Still everyone had a great time, and I hope by now they have all applied the Octalysis knowledge to all corners of the world!

Octalysis Certificate Achiever: Adrian Ensner

If you were to imagine somebody with a passion for and dedication to Gamification, you would imagine Adrian.

Adrian is one of the very few who hold the highest rank (Black status) on Octalysis Prime. He is a valued member of the community, famous for his dad-jokes.

And he managed to obtain his Level 1 Octalysis Certificate without having to resubmit, no small feat!

Something unique about Adrian’s submission is that he analysed an experience he created himself!

Make sure to look at Adrian’s excellent Player Type analysis. It shows both a solid understanding of the eight Core Drives of Octalysis, as well as empathy towards his target audience.

Congratulations, Adrian. On to Level 2!

Wow! Thank you so much for this detailed feedback. I like the “think bigger” input. I had a feeling I could have gone further there.

Adrian Ensner

Do you want to join a community of learners and bring your knowledge of Human-Focused Design to the next level?

Don’t hesitate to try out Octalysis Prime for free!

Inflation & Recession: how to beat this crazy game?

As you are well aware, the world’s economy is in turmoil due to a combination of inflation, COVID-19, war, and commodities/supply chain shortages.

As we are officially in a recession (and things are looking to become way worse before becoming better), no investment market has been safe from huge declines — crypto, stocks, even gold and bonds have been suffering greatly.

So what do we do in this chaos? Where do we invest our time and money to not only protect what we have, but thrive to ascend above our environment in this new world?

If you look at the Hero’s Journey (or any game), at the beginning there is usually some shock in the system that changes the whole world negatively.

This becomes the call to adventure for the main character (you) to begin a heroic journey.

If there was no negative shock, then the hero would just stay in their comfort zones and not become heroic.

But the journey is still uncomfortable and scary.

There’s usually a “refusal of the call” where the hero still doesn’t want to go outside their comfort zone and change the course of this new world of chaos.

That’s usually when some kind of aid or mentor (potentially me, but could be anyone you respect and want to learn from) gives them the extra encouragement and reassurance to take on the heroic path.

Okay, so what’s this heroic path, and what do I actually do in this recession?

I’ve said this before, and as cliché as it sounds, in a recession, you want to double down on investing into YOURSELF and your Growth.

Even in good markets, you could make 0.1% — 20% returns with a variety of risk profiles, but if you invest in yourself and become more skilled/knowledgable/effective, you are GUARANTEED to reap returns from the investment for your entire life.

For example, I bought Daniel Kahneman’s book Thinking: Fast & Slow for $50 back in the day, and the knowledge I obtained from it at least helped me make $400,000 more — either because I used the knowledge to close a number of client projects (each worth $100K-$200K), or it was the key knowledge that formed my designs for these client projects.

The crazy thing is, I will keep reaping benefits for the next 50 years from this small investment in money (but larger investment in time).

This is just one example, but there are a lot of great pieces of work and knowledge where my return was actually much higher than buying my first bitcoin in 2013, as crazy as that sounds.

Ever heard about people going back to getting an MBA or Law School when they got laid off during a recession?

That’s because they know at that point, they can only invest in their skill growth, to prepare for the time the economy is strong again.

But why wait for being desperate before doing the most effective thing? During a recession you want to build your super powers so you can start dominating when the timing is ripe.

So how do I invest in myself and my growth?

There are a lot of ways to invest in yourself and your growth.
As mentioned above, if you want you should go buy Thinking: Fast & Slow and read it 3–4 times.

Or you can absorb Robert Cialdini’s work on Applied Psychology as that has also been a six digit gainer for me.

You could also read a bio like Elon Musk’s and see how accomplished people get to where where they are in life via the choices they made on that journey.

Or you can look into what I’ve worked tremendously hard on for the past 6 years to offer people who follow my work: Octalysis Prime.

Octalysis Prime is like a Gamified Mentorship Journey where you essentially get to download my brain and access me directly.

I’ve made over 900 videos of my greatest learnings/insights/case studies on how to live a more effective life: from productivity, to behavioral design, to parenting, to career, to managing finances.

To be clear, I’m no Elon Musk (I learned a lot from his bio), and don’t have random Lambo’s lying there in my garage next to my garage bookshelves, but I’ve definitely mastered some techniques and systems in my life that made me effective at things I do.

My design work has empowered over 1 Billion Users. I’ve sold 100K books with at least a handful of billionaires being fans of my work. I’ve taught at Stanford/Yale/Oxford/Tesla/Google/Uber/IDEO, and was rated the #1 Gamification Guru in the world 3 out of 4 years.

For $50/mo, OP Members get to download my brain and have weekly Live Coaching Sessions (in a group) with me.

They also get my full Masterclass content which I ran in 2020 on the 5-Step Octalysis Design that we charge $100K-$200K to implement for clients (the workshop was $1000 per person and had 17 hours of content) as well as my latest research/learning/insights on everything Octalysis.

So how do I know this works?

The proof that OP works is that more than 80% of the Consultants/Designers I hired for my own consulting firm The Octalysis Group came out of Octalysis Prime.

It’s literally the best things I have to offer, and I would not be hiring them and putting them in front of my clients like Microsoft or Lego if they didn’t learn everything it takes to represent my work and my brand.

The proof that OP is engaging can be seen from OP Members that have been logging in EVERY SINGLE DAY for years (we know because we have streak rewards), who have consumed all my 900+ videos and pushing me to make more faster.

We have a DAU/MAU (Daily Active User/Monthly Active User) of 38%, which is pretty unheard of in the online education space.

So if you want to start investing in yourself and start to thrive in this new chaotic world, I strongly suggest that you check out Octalysis Prime (we fully guarantee full refunds if you don’t like it anyway).

Octalysis Certificate Achiever: Robert Sherman

We are very strict when reviewing submissions for the Octalysis Certificates. The bar we have set is high, even for the Level 1. This means that most people need one or two re-submissions before meeting all the criteria, if at all.

It also means that those who earned their certificate have really proven that they are worthy!

Robert is one of the few people who managed to obtain the Octalysis Level 1 Certificate with their first submission! Impressive.

Robert’s analysis of the weight-loss app Noom is steady on all fronts. He also took into consideration the experience of the reader.

By adding a progress bar on the slides, the reader gains more control over their experience (CD2) and is more likely to keep on reading.

Congratulations, Robert. Well done!

I am so excited to receive my Level 1 Certificate, and even more excited to take part in this amazing community. 

Robert Sherman

Do you want to join a community of learners and bring your knowledge of Human-Focused Design to the next level?

Don’t hesitate to try out Octalysis Prime for free!

Octalysis Certificate Achiever: Timothy Sher

On Octalysis Prime we have a Leveling System. Users start at Blue status level 1, after reaching level 10, they upgrade to Orange status level 1. And so on through Purple, Silver, Gold and finally Black status.

Reaching the highest status colour takes a lot of determination. So far, only a handful of Octalysis Primers have achieved this impressive milestone. Timothy is one of those people! Yet he is one of the humblest members we have.

For his Octalysis Level 1 Certificate, Timothy chose an experience that is close to his heart.

Timothy really nailed mapping out the Desired Actions. They are written as user actions, are listed in order of experience flow and support the Business Metrics well. 

Congratulations, Timothy. Good job!

I would like to thank Peter who introduced Octalysis to me. I also appreciate the videos lessons on Octalysis Prime and the community on Slack.

Timothy Sher

Do you want to join a community of learners and bring your knowledge of Human-Focused Design to the next level?

Don’t hesitate to try out Octalysis Prime for free!

Metablox NFT Memory: Speaking at Blockchain Fest 2022 in Singapore


This is a Memory I submitted to the landmark Marina Sand Bay in Singapore on Metablox – check out this NFT Blox and other memories yourself!

To promote the newly minted Metablox, I decided to apply to speak at a few NFT/Blockchain conferences. One of the conferences was the Blockchain Fest 2022.

They were very happy that I was willing to be a speaker there without cost and covering my own travels (normally I get paid a 5-digit USD Speaker Fee and travel expenses covered). I asked if I could at least get a table to sign books as that tends to improve the experience of the attendees, and they agreed. They also promoted my name on their website and social media as a keynote speaker.

My talk was about “How to Imbue Meaning & Purpose into your Blockchain Project,” which was related to Core Drive 1: Epic Meaning & Calling design in the Octalysis Framework. The goal was to tell people they need timeless meaning within their projects because if not then everyone is there just because they believe they can get rich in 4 months, which is obviously not sustainable.

Also, people might not want to play the same NFT games or like the same animal PFPs 10 years later, but the meaning/purpose of what they represent can last forever.

Since my talk was on Day 2 (June 2), I was thinking about announcing that we just opened up Singapore for minting, while sharing that my book is for sale and I can sell/sign books – all at the end of my speech. However, on Day 1, we just put my pile of books on the table, and within a couple hours they were all sold out. My friend Joey Lin (ex-Zynga/Google/Uber) was very impressed about it and claimed he has never seen anything sell itself like that.

One notable purchaser of my book was Carol Zurita (Speaker on Women Empowerment and Author of books including Get Powerful Now), but unfortunately she didn’t have cash and paying crypto from her Gemini account was too difficult due to me needing to be verified. So I just gave her a book and trusted her to pay me later. She did fulfill her promise afterwards so that’s a plus one in my book (no pun intended).

I also took the opportunity to meet my friend Rahul Daswani (Head of Partnerships at GovTech for the Singapore Government) and his friend Randeep Melhi (ex-COO and ex-Chief Commercial Officer of the prominent crypto project Cardano) at Toastbox in the Marina Bay Sand mall area. We discussed about how blockchain technology could help governments.

On the day of my speech, the audience was not huge but people were really interested in the topic, and they also scanned the QR code to get a free Tier-1 and Tier-2 Blox in Singapore. However, due to a bug that was introduced last moment for the QR code, people couldn’t normally mint Singapore if they were not logged in and it didn’t have proper feedback messages to explain that either.

It made Jun and I pretty sad thinking that no one wanted to mint but quickly recomposed to focus on our mission. Then we realized people who wanted to mint couldn’t mint, so we “felt better” even though the issue was obviously a bit frustrating. We probably lost quite a few people minting on the spot, but since we are focused on where Metablox will be 3-5 years from now, these bumps won’t cripple us.

Then another very odd thing happened. As the paid attendees went into the lunch hall, I was blocked by the doorman, saying that I must have a lunch voucher to enter. I thought, this must be a mistake, as I have a speaker badge. Generally the speaker badge is the most powerful of badges, allowing me to go to the backstage, VIP sections (which is true in this conference too), so I must have the right to eat lunch with the attendees, right?

So I found the organizers and explained the situation. To my surprise, all they could do was apologize, but no food for me. It’s the first time after 100-200 speeches and 40+ countries that I go hungry as a speaker. While I was planning to stay at the conference and mingle more with my the attendees (and my new friend Daniel Chou), I was hungry, so I left the conference to find food at the Marina Bay Sand mall area. 

I took the suggestion of our Metablox Discord Neighbors, and went to a fancy Japanese restaurant called Koma. I might have done a little bit of “revenge eating” but just ordering 4 appetizers cost $107.42 USD. It was good food though!

Afterward, I met up with my dear friends Nir Eyal (Bestselling Author of Hooked and Undistractable) as well as So-Young Kang (Founder/CEO of Knowbe, ex-Harvard Business School, and ex-Mckinsey) at Toastbox again.

It was unfortunate for the conference because previously I invited them to meet me at the conference and so we can walk around and mingle with attendees together (I gave them free VIP tickets days beforehand). It would have been a really cool experience if someone met two authors of books they read at the same time and probably would have made it a highlight for the event (which becomes good marketing material for their next year’s marketing). 

Unfortunately, due to not having food for the speakers, I just left and didn’t go back. We had a great time catching up as I learned how Nir Eyal moved to Singapore with his family from NY two years prior due to COVID-19 (when Americans were fleeing Singapore to return back to the States due to ultimatum warnings of citizens returning or else they might be disallowed indefinitely). Nir loves it in Singapore so we’ll see how long he ultimately stays there.

So this was my memory at Marina Bay Sand and the Blockchain Fest 2022. It might not have been the smoothest trip, but that makes this a great and unique memory to add on Metablox. I sure would want this memory to be preserved for myself decades later, and for anyone in the future to see how I am as a human being, and how things were like when we were launching Metablox in different cities. 

May all the important memories live on through the Blockchain!