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Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Editor’s pick Most gamification fails at the first step. Teams bolt on points, badges, and leaderboards, then watch users drift away three weeks later. The Octalysis Framework starts somewhere different: with the 8 Core…
Fresh across the categories
1:59:40 was the headline; the build was the story. Eliud Kipchoge's Game, Attributes, Roles, Skills, Allies, and Quests,…
Astro Boy, Black Jack, and a 1973 bankruptcy: the 6-Step OP Hero build behind the God of Manga's…
74% of shoppers would trust an AI agent over their best friend to buy for them. Only 12%…
Most transformations don’t die in a dramatic showdown. They dissolve quietly, somewhere between the kickoff town hall and…
The Minimap Method, created by Yu-kai Chou: read only the bold lines and you have the whole argument…
Most marriage fights share one hidden variable: weight. Locate your marriage on the Marriage Reform Matrix in 90…
When I was raising money for my startups, I watched the same scene play out over and over.…
In the 1970s, Daniel Kahneman assembled a team in Jerusalem to write a textbook on judgment and decision-making.…
A transparent look at the Navo Orbico sales gamification redesign, the mechanics that drove adoption, and how its…
A case study on how behavioral design helped HTC VIVE improve conversion, traffic quality, and e-commerce revenue by…
Social Influence and Relatedness is Core Drive 5 of Octalysis. Learn the eight game techniques Yu-kai Chou uses…
The client just walked you through their idea. You hate it. You can see exactly where it goes…
Ozempic is pay-to-win: stop paying and the weight comes back. Play-based weight loss uses gamification and VR fitness…
Main character energy isn't a personality trait. It's a 6-step identity design system. Here's the Octalysis-backed framework to…
The Single Artery Trap: Saudi Arabia can fund anything except a second geography. What the 2026 Hormuz closure…
Everything
A broken laser pointer sold for $14.83 in 1995 and told Pierre Omidyar everything. The eBay founder's life…
Vietnam decreed a double-digit decade. A Nationcraft V-vector diagnosis of why the command engine cannot decree the capital…
The Art of War treats conflict as a game you can win before it starts. Sun Tzu's life,…