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Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
The Octalysis Framework is a human-focused gamification and behavioral-design model, created by Yu-kai Chou, that maps human motivation to 8 Core Drives, such as Epic Meaning, Accomplishment, Scarcity, and Curiosity. It shows…
Fresh across the categories
Ratan Tata's build through the 6-Step 10K HP framework: Tetley, Corus, Jaguar Land Rover, the Nano, and the…
How Fukuzawa Yukichi turned a failed language bet into Keio University, a national newspaper, and forty years on…
AI ROI pressure turns adoption into theater: 75% of executives admit their AI strategy is for show. Yu-kai…
AI and decision-making is a division of labor, not a handoff. A model is better than you at…
The Minimap Method, created by Yu-kai Chou: read only the bold lines and you have the whole argument…
Most marriage fights share one hidden variable: weight. Locate your marriage on the Marriage Reform Matrix in 90…
Operant conditioning explained with rigor: the four quadrants, schedules of reinforcement, why variable-ratio is so powerful, and how…
Agreeing to something tiny makes people far likelier to agree to something enormous. The 1966 studies, the incentive…
Thailand can stage the world's biggest economic summit and cannot lift growth past 2%. The Showcase Trap, diagnosed…
Vučić resigned the presidency to run for prime minister. The Castling Trap reads Serbia's October 25 snap vote…
A transparent look at the Navo Orbico sales gamification redesign, the mechanics that drove adoption, and how its…
A case study on how behavioral design helped HTC VIVE improve conversion, traffic quality, and e-commerce revenue by…
Social Influence and Relatedness is Core Drive 5 of Octalysis. Learn the eight game techniques Yu-kai Chou uses…
The client just walked you through their idea. You hate it. You can see exactly where it goes…
Ozempic is pay-to-win: stop paying and the weight comes back. Play-based weight loss uses gamification and VR fitness…
Everything
AI and self-awareness is really two questions wearing one coat. Can a model be aware of itself, and…
Can AI have emotional intelligence? It can have the perception and the performance of it, but not the…
The skills AI makes more valuable are the ones it cannot perform itself: judgment, taste, trust, and the…