We Don’t Need Ozempic. We Need Play-Based Weight Loss.
Ozempic is pay-to-win: stop paying and the weight comes back. Play-based weight loss uses gamification and VR fitness…
Work with Yu-kai
The Blog
Lifestyle Gamification
Articles on Lifestyle Gamification — from Yu-kai Chou, creator of the Octalysis Framework.
Main Character Energy Is a Design Pattern, Not a Vibe
Main character energy isn't a personality trait. It's a 6-step identity design system. Here's the Octalysis-backed framework to…
Why Does Meaningful Work Always Lose to Urgent Work?
Yu-kai Chou on why meaningful work loses to urgent work, and the two-method playbook for fixing it: wrap…
Why Do Stories Make Dry Content Unforgettable?
Stories activate three Core Drives at once where dry content activates zero. Here's the 3-drive storytelling method Yu-kai…
Why Do Smart People Buy High and Sell Low?
Everyone knows the rule. Buy low, sell high. Almost nobody does it. The behavior gap shows up in…
The Skills Spectrum: Specialist, Dabbler, or Master?
The career advice you grew up on lied to you. “Pick one thing. Get great at it. Become…
Why Talent Isn’t Enough: The 7 Momentum Attributes
Every fitness app on Earth wants to reduce heart attacks. None of them can measure heart attacks. That…
Real Life Game Skill (Warlock): The Lich Pact — How I Slept 3.5 Hours a Day for 2 Years and What It Cost Me
In 2011, my CTO Stephen Johnson had been stuck on a database architecture problem all day. The rest…
Your Waist Knows More Than MyFitnessPal: What 7,853 Americans’ Health Data Actually Shows
I spent $1,500 on AI tools to analyze health data from 159 countries and 6,000 Americans. Sugar doesn't…